MEST1 Mock exam: learner reponse

1)  Feedback

• Fatal Error : you missed the key word in the question : narrative. In fact, you didn't mention it once
• Some basic errors you need to cut out : e.g. describing the Tag London campaign incorrectly
• Must answer the Question!

2) In this mock, I didn't exceed my target grade; I was 14 marks away from it. I believe that if I had made my points clearer in my section A and answered the question properly in section B, then I would've got a grade higher than my target grade.

3) Throughout the whole of this essay, I believe that I made some of these points from the mark scheme. However, the problem that I had made and for this reason, not getting a good grade is that I didn't either explain the point well enough or I didn't explain it at all and didn't make it clear for it to be marked.

4) In my opinion, I believe that I didn't have a strong question that I had answered that well but if I did have to pick a question, it would be question 2. This is because of the fact that I had made a good point and was thinking a little bit more outside of the box but still believe that I could've explained it a bit more to get more marks.

5) My weakest questions were Question 1, 3 and 4 because i either didn't write enough or I just didn't understand the question properly even though I had strong topic sentences. In my opinion, I should e referred everything to the question a bit more and link my evidence more to the topic sentences that I had wrote down.

6) Question 3

The trailer itself appeals to the male audience through attractive women. This trailer had a cameo appearance of a well-known actor, Megan Fox. The male audience find this appealing due to the fact that is a lady and this is what most males, commonly find this appealing and exciting. This is linked to Mulvey's 'male gaze' theory. The male gaze theory is about how male identify women as an object due to their physical appearance; this is why the quote "Men act and Women appear" was brought to the public. However, in this trailer, the female was almost acting like a male; the male is meant to protect a women but in this case, the female protected the male and saved his life. Therefore, this is appealing to the male audience because Megan Fox was acting like a male and made her look powerful and she is also attractive which is why I believe that this made the male audience want to watch the trailer.

Another way in which the male audience found the trailer appealing was through the use of cars and interaction with 'action'. Men are really attracted to cars and enjoy a lot of action, especially with movies and video games. This is why they would find this appealing. When men think of action, the first few things that may come to their mind are guns, fighting and cars. This is linked to Richard Dyer' theory about stereotype and power. The stereotype being that they are obsessed with action and cars and this is leading to the male having power. This is known as 'personal identity' from uses and gratifications. Since the male audience may have this obsession about guns and action games makes this trailer appealing because of the different action shown, e.g. gun fire and cars been driven fast which is what a typical male would do which is known as personal identity; the male audience would see themselves doing what has been shown in the trailer.

7) In section B, I had completed the task where we had to talk about all different media platforms and the different films. However, the question was telling me to talk about narrative but  I had never used that word in any of my paragraphs which is one of the key reason why I didn't get a higher mark. Even with some of the platforms that I talked about, still didn't answer the question as I didn't make any links to narrative.

8) In my opinion, I believe that I had used most of the key words from the question apart from the word 'narrative'. Since this was the main key word in the question and I didn't use it one, simply meant that I wasn't going to get a top grade in the Section and this is why I believe that next time, I should annotate and view every key word from the question for improvements.

9) For question 1, I think that my problem was that I talked about camera movements but didn't explain how it was exciting to play the game. Another thing was that I only wrote three paragraphs and needed to write another; if I did, then it would've been about the slow motion editing which is written in the examiner reports and therefore meant that I wouldn't have been rewarded with any extra marks.

With question 2, my problem was that with one of the paragraphs I didn't focus on the question and linking it to the examiners report, they wrote that the main problem was that people struggled the most with this question. However, I believe that I gained good marks with one of the paragraphs because I linked a scene from the trailer to something that wasn't in the mark scheme and still got awarded.

Question 3 and 4, I think that I had the same problem. I wasn't answering the qurstion and this is why I couldn't get out of band 2. I gave some incorrect theory and didn't go in depth with a lot of my paragraphs which is why I think I didn't gain a lot of marks. In the examiners report, it said that the students engaged with this question but I don't really think that this had applied to me simply because I didn't answer the question well enough.

Personally, from looking at the examiners report for section B, I believe that my response fitted the weaker side of it because it talked about how people were able to give a lot about narrative theories however, I didn't talk once about narrative and which is why I didn't get more than half in that section.

MEST1 Section B: Independent case study

The basics

1) The King's Speech, Tom Hooper (director) and the notable stars in this movie are Colin Firth and Helena Bonham Carter.

2) This movie was released on September 6th 2010.

3) The genres of this are : Biography, Drama and History. The reason why it's all of these genres is because of the whole theme shown in the trailer and also the plot of the movie. It tells a story about a man who was the father of Queen Elizabeth II, King George VI, which to me comes under the history and biography side of the story as it telling us about Britain more than a hundred years ago.

4) This film is certified as a 12A.

Broadcast

1) In this trailer, there was a wide range of close up and medium close up shots. The different close up shots would suggest to the audience that those specific characters are the main ones. Also, there was a great contrast with the different colours used as sometimes the scene would be set at day or at night and a bright lighting would be used at most times of the trailer. The type of audience that this movie, just by looking at the trailer, would be suitable for a 'high brow' audience. This is because they are educated and the movie itself is trying to teach the audience a little bit of the English history. This is a very strong trailer, in terms of looking at Todorov's theory of equilibrium because the movie is about King George VI giving a speech but has a stammer which means it would be very difficult . Therefore, this would be the equilibrium and then the new equilibrium and disequilibrium would be him trying to overcome that health problem and successfully doing his speech.

2) 

This is a red carpet interview and the way it helped promote the film is that, the director was talking about the 'behind the scenes' of the movie and how they tried to get the right characters that would work for the specific roles in the movie.

This interview contains the mojority of the actors in the movie and it talks about how they came to the conclusion of this movie and what was the main thinking behind all of this. They had different 'historical' items that belong to the real King George VI.

This particular interview helps prmotoe the movie as a popular actor is being interviewed which is Helen Bonham Carter who has been very successful and has a wide range of fans who would watch the movie since she is apart of it.

Print

1) "This is a powerful, hilarious and deeply moving story, told against the backdrop of a critical juncture in modern history, of the emergence of a deep friendship out of a professional relationship between two men who would otherwise never have socially interacted."

"It is now two days ago and I am still feeling overwhelmed by what I saw. It is a very touching, and quite inspiring story about a man, psychologically scarred, and trapped in a situation from which he could have no escape and facing it with immense courage."

"The King's Speech is a feel good movie, but a very adult one, and while it tells a good story, well scripted, absorbing and believable (except for an odd line or two), Tom Hooper's film is far more driven by character than by plot."

2)

 

This film poster promotes the movie because it shows that people have already watched it and have given a review for the movie which is what the quotes and the different stars represent at the top of the poster.

This is a billboard poster and it also helps promote the movie as it is in a location that people are able to see it and it has given the different names of all the main protagonists that are performing in the movie. The names are placed next to the title of the movie which will create more awareness to the audience.

On the front of the DVD cover it shows 5 stars which instantly catches the audience awareness that this will be a good movie. Also, the fact that there is a close up shot of the microphone and the person shows the audience that it the movie is about someone giving a speech and maybe trying to fight his fears/problems.

3) 

4) Some of the print work that has been done in the movie of 'The King's Speech' is very similiar to the print work done for the movie Ill Manors. The reason why I think this is because of the fact that in the majority of the print work done by The King's Speech shows the rating of the movie by specific viewers which is what had been done in the print work of Ill Manors. Also, on 'The King's Speech' film poster, it shows the protagonists in the centre of the poster which is the same with Ill Manors on how they had the actor, Riz Ahmed, holding the gun in the centre.

E-media

1)

With the King Speech movie, the only social media site that they have is only Facebook. This account doesn't really help promote the film but does, however promote the Distributors of the film. This is because of the fact that they have things linked to the distributors such as 'quizes' and other movies that have been distributed by them. The movies that have been posted are well known movies which in a way, helps promote 'The King's speech' as that other movie may be successful and therefore, the audience may believe that this is another successful film too.

2)

This is the official website of the movie. The different synergy's and film brands that I have found across the website is that it shows the trailer of the movie and also they have made different tabs on the top of the website to sell their products. For example, at the top their is a button called DVD and this is where the audience are able to buy their copies and it helps makes money for the film as it is a source of advertisement. Also, it has a section for casts and this is a section for mainly the people who have never watched the movie before and have the option to recognise the characters and actors before they want to watch the film; if there are well known actors in the movie, then there is a higher possibility that the audience will want to watch the movie and therefore will become more successful.

3) From researching, the only thing that I have seen this movie do about campaigning is that they have given that the distributors of the movie, have been giving opportunities to the younger audience to create their movies or give them advice on how to start off a movie.

Audience

1) The target audience for this movie are males between the ages of 35+. This is a typical theatre type of movie and people who go to the theatre are normally an elder type of audience. Also, the psychographic group that I would put the audience of this movie in would be 'explorers'; Many people don't know a lot about the history of the country that we live in and therefore, this is a extremely good movie to watch if people are seeking to discover more about who once was the King of England and his lifestyle.

2) The main type of pleasure that is given in this movie just by looking at the trailer is the historical fact. This is known as a pleasure because it is teaching the audience that may not know anything about the past in England. Also, to the people that may know what had happened with King George VI, then this is a way of those audiences visualizing what may have happened so many years ago.

3) One of the main movies that would fit the target audience of 'The Kings Speech' is the movie called Suffragettes. This is because these two movies are based in the past and are near each other in terms of the time period. Due to this, this means that the target audience would be the same because they both are historical facts about Britain.

Institution

1) The studio that produced this film is Weinstein Company. This production company has also produced movies such as Scream 4, The Nutty Professor, Halloween and much more. However, despite most of the movies they have published, the only similarity between all these movies is the budget of it and nothing else since they produce a wide range of different genres; The budget isn't too high but it's also not too low.

2) The company that distributed this film in the UK is Momentum Pictures. This distributors have also distributed movies like The Colony, The Women in Black, Disaster movie etc.

3) The company that had distributed this movie normally associate with movies that are made for people between the ages of 14-32. For example, the movie disasters movie is a mockery of superheros and fairy tale characters which is all associated with low brow audiences. However, the Kings Speech is associated with high brow and a much different target audience. Therefore, the track record varies sometimes.

4) The budget of this movie is around $15 million.

5) I think that this was overall a very successful movie. This is because in the USA's opening weekend of the movie, it had made around $400,000 by just 4 screenings. Then overall, the movie had made a total gross of $140 million which is way over their budget. This had only meant that the audience really enjoyed the movie and wanted to watch it again and against. Therefore, I believe that this movie was successful.

6) In my opinion, I think that it was more successful in the USA. This is because of the fact that, there was only 4 screens in the USA compared to the 395 screens in the UK and in the UK, it had only mad 10 times more the amount than the USA. Then I believe that if there were more screens in the USA, the USA would've made more money than the UK.

7) The Kings Speech was given a rating of 12A from the BBFC. This is because of the fact that it had only used strong language and that was it. There was no brutal violence or any sexual content which would've made it a 15 or 18 rated. This is a suitable rating for the target audience mainly because of the fact that this movie is more of a history based movie and it is teaching the younger audience of how this is history and this is why violence wasn't bought to this movie.

Representation

1) In the trailer, there were many different times where we saw a working class atmosphere and people; The atmosphere was very dark and dull which only meant one thing, that is a rough area where many had to work extremely hard for their family. These were the people that didn't have the luxury lifestyles which everyone else did. Also, the King's wife was one of the main people that was fighting for the her husbands role as the King and no one else was. This almost goes against the representation of women as at that time, the women weren't the ones who had much to say, it was more of the men that would do and take actions but this was overruled in the trailer.

2) On of the things that represent 'Britishness' is the fact that it is to do with royalty. This is a movie about the King of England and this is a typical stereotype that foreigners think of when they think about England. Also, another thing that is quite a typical British thing was the historical chair in the trailer; every King or Queen has their own chair that nobody should sit on apart from them and the fact that they showed this instantly shows that this is a British thing because every leader of England has had one.

3) In the movie Ill Manors, Britain had been shown as a dangerous city since it shows the reality of what life is really like on some parts of England which therefore involves drugs etc. However, in 'The Kings Speech', Britain has been represented in a completely different way. The way Britain is shown in this movie is from the olden times which means that it was more peaceful but also dangerous because of the war that was taking place.

Mr Halsey ill - cover work Monday 14 March

The Inbetweeners Movie (2011)

• A movie about four protagonists that have finished high school and have taken a trip to Spain mainly to have 'fun'.
• Budget - £3,500,000
• Release date - 17 August 2011
• Genre - Comedy
• Production company - Film4, Young Films...
• Filmed  in England, Spain and also Greece.

MEST1 Section B: index

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research

A Field In England: the appeal of arthouse film

1. What are some of the suggested audience pleasures for arthouse film?

Most of the people that watch arthouse movies normally watch it because they enjoy the artistic side to the movies rather than the commercial side in characters; They tend to find it more original and unique and is why some of the audience enjoy arthouse movies more than normal 'Blockbuster' movies.
2. Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

One of the main reasons why some people may not be able to understand the arthouse movies is mainly because of the language; A lot of the arthouse movies are foreign and therefore would need subtitles to understand it and still, some people would say that it is still difficult to comprehend. 
3. To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?

The older audience enjoy watching movies that are 'educating' and 'intelligent' because this is related to the artistic side of arthouse movies. (complete...)
4. What type of audience would A Field In England appeal to?

The Target audience for A Field In England would be for an elder group of people and in the demographic groups of A, B, and C1 because this film is based on the civil war which had took place many years ago and it would be more appealing to the elder generation.

Ill Manors: e-media off-site research

Ill Manors Facebook page

1. The Facebook page of Ill Manors has 29,879 likes.
2. At the top of the Facebook page, it is promoting the different ways that fans/customers can get access to watching Ill Manors (Blu-ray, DVD and On Demand).
3. On of the ways that I have found out that the institution helps promote the movie on the Facebook page is by giving these little hints of using the different actors in the movie of how the actors may appear  in the movie etc. Also, the Facebook pages allows the audience to go onto exclusive links which makes it more interesting for the audience as they get to know a little bit more about the inside of the movie (behind the scenes).
4. 
   

This post is related to the movie Ill Manors as it has the same sort of target audience which are roughly teenagers. Ill Manors, in this post, are trying to gather younger audiences that are interested in making a movie and are inviting them to a BFI Film Academy which will give them the opportunity to do things related to making a movie.

Ill Manors Twitter feed

1. One of the main ways that the Ill Manors Twitter feed uses the Ill Manors brand, is putting setting up the Twitter display picture as the same picture that was used in every single poster and DVD cover; The Ill Manors print which has been written in a way that looks like a block of flats. This is a sort of promotion to the other sorts of advertisement out for Ill Manors.
2. The different hashtags that I had noticed were '#megamondays' which was a way of promoting the release date for the DVD and blu-ray release of the film and also, the Twitter feed started to retweet their fans posts, e.g, '#ravearama' which is what a typical teenager would be normally doing (raving or partying).
3. Three celebrities that I have seen on the Ill Manors twitter page are: Ed Sheeran, Riz Ahmed and Ed Skrein - Two of them being actual actors in the movie but yet, very popular celebrities. They all help appeal to the target audience of the movie Ill Manors as the fans of all these celebrities are extremely young people, which is who the movie is linked to. Ed Sheeran is a popular and successful song-writer just like Plan B and both have similar types of fans and the link between these two song-writers are the same. 
4. Ill Manors twitter feed has used pictures of the Blu-ray and DVD covers and also told their followers when the movie will be released and where they can buy it from. Also, they have used other pictures for example fans holding the DVD covers and this can be shown to the fans friends and therefore can lead to them buying a copy of this movie too.
5. The three tweets that I had fans are the following:

• Simple Word ... LIFE!!! #TAGLONDON
• They've fixed the shop windows... #TAGLONDON
• I know that they can't knock me down ... #TAGLONDON

Ill Manors on Instagram

1. The main way in which Ill Manors was promoted on Instagram was through the different hashtags that were used related to Ill Manors. This then created a huge trend which got around to many other people who also used the hashtags and caught awareness from many different people.

These two Instagram posts help promote Ill Manors through awareness from other people. Every time someone posts something onto Instagram, whoever follows that particular person will be able to see that post, this therefore brings awareness as more people will see the post and depending on if the person, who uploaded it, said something good about the movie, their friends would want to watch it and buy a DVD copy for themselves. This means the Ill Manors franchise will have more audience and fans via their friends.

YouTube - planbuk channel

1. On Plan B's YouTube channel, he would promote the film by having a separate folder in the 'playlists' section with the name Ill Manors. These different songs on the Ill Manors playlist have been used in the actual movie. Some of the songs, e.g, Playing With Fire, has another famous artist by the name of 'Labrinth'. Labrinth has an extremely large target audience and this will make more people aware because he may have uploaded this song onto his YouTube channel and then could've given hints to how this song will in the movie 'Ill Manors'. 
2. The banner of his YouTube channel has very similar concepts compared to the DVD cover and billboards of the actual movie. One of them being the ratings. On both the advertisements and the banner, they both have either a movie rating or album rating and these ratings have been given by the same company (Independent and Metro).
3. The other links that I have found on the YouTube channel is Soundcloud, Facebook, Twitter and also his website. These are all different social media sites that are showing who the actual presenter is and what he does and what he may be currently doing at the moment.

MEST1 Section B: A Field In England

1. A Field In England is different to typical film releases as this particular movie wasn't just released in cinema. Along with it being released in cinema, on the same night, it was also released on DVD, Channel 4, VoD and other sorts of platforms. This is different because with an ordinary movie, the movie will be released in cinema and then onto other platforms in a couple of months but this movie did it straight away.
2. Despite this technique being very original and abnormal, there were a few different advantages towards it. One of them being that more audience will be able to have access to it as the movie will be advertised on multiple different platforms and therefore, this leads to more of a wider audience being aware of noticing this movie and this will then lead to more people watching it. The advantage of more people watching it would mean that the movie itself will be making it's budget profits back very quickly due to this type of advertisement. 
3. Despite there being quite a lot of advantages, the main advantage to this could be the lack of people that will go to watch it to the cinema. With movies, most of the money the movie makes comes from the audience that go to watch in the cinema. However, since they had released it onto Channel 4, which is free, means that less audience will go to watch it at the cinema as they would prefer to watch it at home since the movie is free.
4. The target audience that I have set for this particular movie would be aimed at more students than anyone else as this may give an inside to some history as this movie is linked to the civil war. Also, the demographic group that this target audience would be in would be either A or B and maybe C1, as some of them may be skilled and like to know a little bit more about the history in England.
5. In my opinion, I believe that some directors and producers will try this out this idea but may not be very successful for the directors as there could be a high possibility that they may not make as money back as if they were to release the movie on different days.

MEST1 Section B: Institution research

Ill Manors: Funding and production budget

1. The estimated budget for Ill Manors was roughly around £100,000.
2. Most of the money for Ill Manors had came from his own pocket and the Film London Microwave scheme.
3. Apart from both Ill Manors and Skyfall being classed as British movies, there were many different aspects between both movies. One of them being the budget - Ill Manors budget was around £100,00 where as Skyfall had a budget of $200 million which is 2000 more than Ill Manors. Also, another difference was the actors used in each movie; In Skyfall, the director used more professional actors that had performed in other 'big hit' movies where as Ill Manors, used unprofessional actors from the areas and had no experience in acting before. 

A Field In England: Funding and production budget

1. The estimated budget for a Field in England was roughly around £300,00.
2. Why did A Field In England manage to secure a higher budget than Ill Manors? If you're comparing A field in England to Ill Manors, Ben Drew had to get his funding from either Film London or even his own pocket. However, Ben Wheatley had the advantage by having the helping hand from Film 4 which is a bigger British institution compared to Film London.
3. Film 4 and Rook Films.

Film London and Microwave Film

1. Film London is a film and media agency, which is a promotion for London as a major international film-making and film cultural capital.
2. Microwave film is where the London film association gives help and support to people who are trying to create their own projects but can't fund for them etc.
3. One film that was funded by Microwave Film is a film by the name of Shifty. This is very similar to Ill Manors as it uses the same actor in both movies, Riz Ahmed. Also, another similarity is that the movie has got a similar concept towards it - drugs, police and violence.

Vertigo Films and Warp Films

1. The most successful films that they have been involved in is : Monsters and Streetdance 3D.
2. What different film genres has Vertigo Films worked with? Vertigo Films have worked with: Comedy, Thriller, Romance etc.
3. Warp film is an independent film production that is based in Sheffield, London and also in Australia. 
4. The most successful films produced by Warp Films are: '71, Southcliffe, My Wrongs #8245-8249 & 117.
5. The way in which Warp Films have helped develop new talent is by looking at beginners films and give them their support and advice.
6. A film that is similiar to Ill Manors that has been produced by these procuction companies would be '71. This is because of the British based violence between each other and how it is also related to crime.

Certification: BBFC

1. "General context - plot, characters, outline of individual scenes", "Timings of key moments, including camera angles, type of shots, on- and off-screen moments", "bad language, sex and drug references and so on"
2. The following two pictures are the rules of an 15 and 18 rated movie:
   
   
   
   
3. Ill Manors was given an 18 rating because of the different sexual activities, behaviour and strong violence that was used. Also, a lot of blood and a consistency of swear words were used which made the rating of the movie even more of an 18 rating.
4. A Field in England was given a 15 certificate and this reason for this is because on the actual BBFC wesbite, it said "Contains strong language, once very strong, strong violence and gory images".

Ill Manors e-media: website analysis

1. One of the main examples that I found from the website homepage of the Ill Manors brand is the way the movie title name was displayed. Comparing it to the Ill Manors DVD cover, the title was written in a block of flats and so is the title that is displayed on the left hand side of the website. Also, behind the characters on the right, you can notice that there is the film poster which has been curved out.
2. The target audience for the actual film is between 15-29. This website appeals to the target audience as there are many different things that relate to a younger audience. One of the things that may encourage them are the actors on the right. Some of the actors may be role models to the fans and they may want to be like them and become famous. Also, the graffiti emphasises the gang violence.
3. Plan B's website is very familiar to a social media because he can post whatever he wants and also has links of other different social media sites in his website, e.g. Facebook or Instagram.
4. The 'statement on Ill Manors' post is highly linked to the Ill Manors music video text as both of these texts have some how linked what they're saying to the London riots. In the music video, they use some footages from the London riots and in the post on his website uses a picture of policemen in the London riots and also the government.

Ill Manors e-media: Tag London campaign

1. The Ill Manors Tag London campaign is about fans and different people who are wanting to challenge the government and in particular, David Cameron. In order to do this, they had started a campaign where people who follow Plan B on Twitter would write their own hashtags which then would be projected onto different landmarks of London, e.g. the National History Gallery. This is almost a post effect on the London Riots that happened in 2011 and these fans are wanting to get their opinions out to everyone who are no against the youth community.
2. This campaign helps promote the film due to the fact that most of the campaign was done through 'e-media'. One example of this is Twitter. Fans of either Plan B or some of Plan B's friends would have 're tweeted' the posts that they made if there was any links to the movie he was making. This would've targeted a larger audience as it would have got through to people who had followed the fan of Plan B and whether or not they had retweeted it.
3. The main link that I have found with Tag London was the music video, 'Ill Manors'. I think that these two have a synergy as simply because of the fact that in the Tag London video, they used parts from the 'Ill Manors' video. Therefore, this is telling the audience that they both have the same meaning which is getting their words towards the government. Also, Tag London had projected different tweets in a 'graffiti' format onto different landmarks of London. Graffiti is also linked to gangs stating who they are and the link between this and the music video is gang violence and their messages to all the different politicians etc.
4. One of the reasons why these types of campaigns are better than the ordinary and typical campaigns is simply due to the cost and everyone is entitled to their opinions.
5. Following Tweets:

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

• Young males aged between 15-24. This is linked to the movie itself as it uses loads of young and unprofessional actors which I think will relate to many other people. I believe that this tweet was sent out by a young character because of the slang that he used. 'Sick' which is what a typical young boy would use in their sentences.

SOUNDS LIKE THE TRUTH #ILLMANORS

• Older females aged between 25-35.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

• Older males aged between 30-45.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

• The target audience for this specific hashtag would be between the ages of 18-30. This is related to the London riots as it the user was talking about the government which is one of the reasons why the London riots had happened. I would link this tweet to the music video as it shows parts of the riots and angry gang members. The reason why I said 'angry' is simply because of the way the hashtag was written. The member uses the slang phrase 'pfft' which emphasises that he's angry.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

• Younger males aged between 16-28.

Ill Manors print: branding

DVD Cover

1. One of the main things that make me identify the print text is the actual title of the movie, 'Ill Manors'. As you can see, the DVD cover shows the title of the text in the centre and is written in large. Another central image that I can see is the main protagonist behind the movie title with his arm overlapping the title - he is also holding a gun in his hand. This helps me identify that it is a DVD cover because of the fact that it has the main character of the movie and also, it gives the movie rating on the bottom left of the print as it does in mostly every single DVD cover. This gives the audience awareness of what the content may be in the movie.
2. One of the main things on this cover made it help me identify that it is related to Ill Manors in the gun. The movie Ill Manors has a lot of action codes which is then related to crime which is related to danger. Therefore, the gun itself is an action code, as it is a symbol of death or someone getting injured. Another thing that helped identify the film was the way the title of the movie was layed out. The part where it says 'Ill' looks as if it is sized into a block of flats which is what people in the movie live it. This therefore straight away tells the audience that this may be in a ghetto area and something bad will happen in this movie.
3. Another similar sort of print work, that is related to this particular print work would be the soundtrack album. The soundtrack album and the movie have both got the same name, 'Ill Manors'. This is a synergy because more than one piece of the artists work has got a link which is being the title of both pieces of work.

Billboard Poster

1. Another thing that I have identified in this poster is the main character and the name of the movie. This is similar to the DVD cover as it presents the same character in each and the layout of the word 'Ill' has been presented in a block of flats again. This is very powerful for a print like a billboard poster because these posters are what the movie would mainly advertise in key areas, e.g. on a main road where many driver pass by everyday. A popular character like 'Riz Ahmed' would help attract the movie as he is popular and has got a reasonably large fan base. Another key convention shown in this billboard poster is the 'tagline' shown at the top and in the centre. This tagline is extremely powerful for any print work because it gives a feel to the audience of what the movie is about or what the audience may think it is about as sometimes, the production company may not make a tagline as obvious. 
2. As you can see in the middle of the poster, it shows the main character vomiting onto the movie title. This can show the audience that this is going to be a disturbing movie which may contain many disturbing things as another link to this is that the movie rating is 18 and can show anything, e.g. swear words, violence, sexual actvities etc. But in this case, the character is vomiting onto the title or some may think of it as a block of flats which can suggest that the city itself can be dangerous.
3. This is linked to the DVD cover as it shows the same layout of the way the movie title is typed up and how they have used the same character in both prints and how both of them have been centralised.

Billboard Poster

1. The main convention that I have spotted in this print work is the consistency in how the print has been designed. As you can see, it started of with a triangle at the bottom which is also centred. This shows the main protagonist yet again (Riz Ahmed). Then it expands into bigger triangles which then creates a pattern and in each space, it shows different characters from the movie. Also, in the centre of the print (rule of thirds), it yet again shows the same layout/design of the movie title as it does in every other print that I have described above. Another thing that has been shown is the ratings that have been given by different people which therefore gets the viewers attention as it is a print advertisement document and it needs to show the audience ratings. For example, if one of the audience favourite actors gave it a 5 star rating, they would most likely watch the movie as they've been attracted by their favourite actors etc.
2. The contrast between black & red relates to the movie itself as the movie has been located in a dull area. The dark parts in the print would relate to when the different crimes are happening and the red colours link to blood; This tells the audience that this is going to be very brutal and scary. However, this particular print hasn't given the movie rating.
3. The synergy that this print can relate to is the DVD cover as it gives ratings of the movie by different people/company and it has presented the movie title in the same way, ALWAYS - Big, white and in a style of a 'block of flats'.

Ill Manors: Print platform

Men's Health Interview

1. The audience that is attracted to this particular magazines are men that are aged between 14-40 and are men from the physcographic groups such as Apirers. This magazine is about men's and their health which also relates to having a good shaped body. In this interview, Plan B talked about how he was overweight and whenever he would walk into a room, he was have a loss in confidence. Therefore, he decided to change his whole appearance and started working out. This links to the physcographic group of 'aspirers' as it shows that people are trying to seek for a 'status'. Linking this back to that interview, people are looking for status as they want to have a healthy body and not to be overweight so that people can also acknowledge it and therefore, those particular people wouldn't lose confidence.
2. The magazine interview is educating the audience about their own personal identification and it is shown through the different tips that have been given by Plan B.
3. One of the main things that I noticed of the print was the medium close up shot of Plan B as he is wearing the suit which instantly tells the audience that he is the main star of this article.
4. Linking back to all the other points, the main thing that kept the readers going in the article is about the tips that he was giving the interviewer. He was talking about how if you don't feel confident about your self appearance then you should do something about it. Therefore, this got the audience reading because as the interview went on, it tell the users what sort of situation he was in and how he change when he took action and solved his problems.
5. The similarities between the article and Plan B himself is all of the things that he is using in the pictures, e.g. the behind the scenes equipment that is shown in the second picture.

NME Magazine interview

1. The target  audience that I would give for this specific interview would be males that are aged between 16-28. This is because of the extreme use in bad language and the hand gestures given in the final picture of the article. The psychographic groups that I would put the target audience into would be also aspirers because of the fact that they would want to make a change to the different beliefs shown by everyone (ideologies). 
2. People can relate to this because what Plan B went through,  some one else may have to and therefore understand what he was going through.
3. The different codes and conventions that I found in this article were the different quotes that Plan B was saying in his interview. In the pictures, it also shown another medium close up of Plan  B which stated that he was the main character. 
4. One of the way it kept the viewers interested was when Plan B told the interviewer the release dates of both his music and film which was called 'Ill Manors'.
5. In every single broadcast examples we have seen, he has always been determined to do what he wants to do and this is exactly how he has described it in this interview.

Guardian interview

1. The Guardian newspaper would have a younger audience as it shows what happened throughout Plan B's life and more of his fans, particularly young boys, would want to read this more than anyone else.
2. The article shows the process of Ben Drew and this is known as 'personal identification'. This means that the audience may have the pleasure of this because some of the audience may have gone through the same process that Plan B may have gone through.
3. The key conventions that I had found in this article were the different quotes that were used which was explaining Plan B's life in the past and how it was described using the long paragraphs which is in the way newspapers would be formatted in.
4. One of the ways in which this article kept the viewers interested is mainly how they had described the life of Plan B since it showed that his life was abnormal and the article had so many different things to talk about Plan B. 

Daily Mail review of Ill Manors

1.  The target audience of this article would lie in the demographic group of A and B and some of C1 with the majority of the gender being female; This is a article which is strongly linked  to criticising the movie Ill Manors.The psychographic group that this would be involved with would be suceeders who are seeking 'status'; these different people want to tell everyone their views having putting it up on the internet.
2. This article kept the audience entertained as it has a lot of negative things about the movie. One example was the it is a 'bad episode of EastEnders', which is a popular British soap. This keeps the viewer interested because it gave links to big brands that they may be aware of and may find this funny and therefore want to read on because the writer of the article may have made more links.
3. The conventions of this article were the different pictures of scenes that were shown in the movie of Ill Manors
4. In each paragraph, they were all very short and every single on of them had something different to say, in terms of ciriticising and therefore, the viewers wanted to carry on depending on if they were against the film.
5. All  the pictures shown in the article were synergy's because they were all different parts of the movie, 'Ill Manors'.

Ill Manors: Broadcast platform concluded

DVD Extra

1. Plan B told us that London is always portrayed in a glamorous way and how we need to tell the audience that this is not the case and how we need to show them the real side of London. He also said that he wanted the audience the understand the youths because they are portrayed in a negative way when they really aren't and it's just a typical stereotype. 
2. From the production process, we learnt that the production company initially had no money to make the movie and how they had to ask many companies to sponsor them. Also, the characters in the film was from a music video that went by the name of Michelle. Also, a lot of the characters that starred in the movie were unprofessional because Plan B thought that the only people that would be able to act those roles would be the ones who had lived through it everyday and know how it felt to be in those positions.
3. The target audience for this would be the people who go against the kids that are doing wrong. This shows that they are being prejudiced and this could be the reason why the riots had happened.

Broadcast and Online

1. SBTV is a multi-faceted company that is run by a small team of young people. They normally run their content on YouTube which is therefore accessible to everyone around the world. This company is mainly based around giving the viewers entertainment, e.g. interviewing famous people and also about music. Since this is all about music and entertainment, the target audience would be aged between 13-23. This is aged at a younger audience due to the fact that younger audience are more focused into their music and like to have a lot of fun rather than the older people. 
2. This specific interview is targeted at a younger audience because it shows the presenter of SBTV acting like a kid. For example, before he started to interview Plan B, he would be dancing to songs that were from a TV show which is also based for kids. Ayounger audience would appeal to this sort of presentation because to them, it seems entertaining which is what younger people enjoy and this is how it catches their attention.
3. Plan B is presented as 'chilled out' and is sitting by himself and is fully concentrated on the work he is doing. In the interview, he talks about how he doesn't want to 'fail' and if he does he would look like a 'clown' to everyone. This links to the younger audience as it shows that he cares and wants to complete his film.

Television

1. The Jonathan Ross show is a British chat show which is presented by Jonathan Ross. This is where he would get a variety of famous people onto his show on a Saturday night and talk to them about their careers and sometimes their personal life. This is aimed at anyone who watches movies because the people that come onto his show could be anyone. A specific type of person would be a middle aged working class man because most of the time no one would be doing anything on a Saturday night. 
2. The target audience for this specific interview would be between the ages of 14-25. This is simply because of the fact that the fans of Plan B lie between this age and these are the people would will want to watch him and get to know more about their 'favourite musician' etc.
3. Yet again in this text, eh was presented as a funny and 'upfront' character who didn't keep anything to himself, e.g. the hand gestures towards  Nick Clegg.

Radio

1. The average listening figures of people who listen to the BBC Radio 1 is around 10 million per week. However, they have started to lose the number of listeners every week due to the fact that there are other different radio shows that are around and they could be more appealing to the audience, e.g. they may be entertaining which leads to a younger audience. 
2. The target audience of BBC Radio 1 is between 15-29 because it engages a younger audience with the different distinctive musics they play.
3. In the interview, Plan B started to talk about the following on how he had promoted the film 'Ill Manors': The release date, the music itself and the different characters
4. The main representing of Plan be which we found in this interview was that he is very hardworking. 

Ill Manors: TEDx lecture

1) Plan B/ Ben Drew has portrayed in his conference in Ted that young people have been given a bad name by the media. A lot of  the media believe that people from dysfunctional backgrounds are ones who causes violence. Ben Drew was also a person who was brought up in a dysfunction family, as he was kicked out of school in year 10 having not finished High School. He has a strong disbelief to different ideologies that are related to young people; Many people believe that young people are very dangerous people and all of them are the SAME. However, Ben Drew doesn't believe that and thinks that not everyone is the same and that everyone has their own way of living. He then started talking about the word 'chav' and how it had one meaning a long time ago and now it has a complete different meaning. People around the world believe chav's are people who live in Estates. However, Plan B believe that what the media are doing is wrong because this then gives people around the world a negative view on these people who live in the Estates due to the fact that they are poor.

2) Personally, the Tedx talk can lead between the ages between 13-30. This is because of the fact that he's talking about youths who live in the council estates which of course involves them too and 13 is around the age where young people would start to acknowledge different things. The demographics  that I believe that are mostly involved are 'working class' (Class E or D) males which leads to stereotypes; Many people believe these particular men can be very dangerous and this is why Ben Drew has talked on Tedx, to tell the audience that these people are not and yet again, what the media is doing is extremely wrong and shouldn't talk negatively them. In addition, the physcographic groups that are involved in the video are either 'Aspirer's' and 'Struggler's'. Aspirers are a group that are seeking status. In other words, they are wanting to make a name for themselves. Linking it back to the video, Aspiriers would be the young 'working class' male that are wanting attention mainly from the government and politicians. The other group, sturgglers, are seeking escape. This links to what Ben Drew is talking about because he talks about these different people that have been criticized and those people didn't want to be in that situation. Therefore, the are wanting to get out of that criticism and make a new start for themselves.

3) Linking the video to the media, Ben Drew believes that the media always talk negatively about young people who live in council estates, especially in the newspaper. This is when he starts to talk about the word 'chav' and how people nowadays believe that this is how to describe all young people. He now believes that the word 'chav' means 'Council House and Violence'. From looking at Cohen's theory of moral panics, it talks about how moral panics back then are where members of society and cultures become morallly sensitized. This can link to young 'black' people in the media as the media occasionally brand young 'black' people as violent people when most of the time it isn't even true; The media just like to blame them and that's when the citizens have bad feeling about them.

Ill Manors broadcast: music video analysis

Media Forms

In the video, this has been portrayed as a typical music video through the usage of fast camera movements and having that handheld moving camera effect too. This is shown in more of a modern music video as many different artists who make a music video would use this effect because the fast movements can be related to how fast the music, itself, is actually going. If it was fast, the camera movement will be fast paced and if the music had a slow motion, the camera will most likely be on a tripod and will take more longer to cut to the next scene. Also, a lot of people would think this a typical rap music video instead of anything else because rappers like to get their words out more quickly than the slow, opera like singers which is another reason on why the fast movement is being used. Therefore, this is a typical music video because of the fact that everything that is happen in the video is going at a fast pace and the hand held movement which could bring the audience to the music video itself; Bringing them closer to the lyrics of the song.

Another way in which this is a typical music video is due to the fact that it would mostly show the artist of the song and he'd be the one who would sing the song in the music video. Mostly every single music video would do this because it shows the audience who the person it was that sung this song. This is done because no one knows the song better than the person who had wrote it themselves, therefore this is why this is typical.

The final reason why this is a typical music video is because of the facial expressions shown by everyone in the music video. Anger and aggression. This is typical, especially in the rap industry, because people who rap like to talk about their past and people who do, do that have not had pleasant pasts and which is why they have those angry faces on. But also, you'll get some music videos where people are angry due to the settings of where they are and the words they may be saying, e.g. swear words. Therefore, the reason why I believe that this is typical mainly due to the fact that every rap artist would use swear words which defines aggression and anger.

Media Representation

One of the ways the music video represented the London riots was across the different facial expressions and the chaos shown in the Britain by the characters. The London riots were about thousands of young teenagers and adults who would start looting because they were angry due to the government. The government didn't given anyone what they wanted which therefore relates to the expressions given by the characters in the music video because they are trying to tell the audience that this is why people started looked; they were angry with the government. In the video, it showed the bad parts of London which gets the viewers thinking about how London is being expressed and therefore, leading to the media giving negative comments about them.

Another way in which the video expressed London riots is through the different politicians and government people that were shown in the music video. The London riots all happened due to the government and how a black man was killed due to his race and how the government wouldn't do anything about it. So, in the music video Plan B would show parts of the politicians where they were getting 'bullied' by the protesters. An example is how a protester had thrown an egg at the shoulder of this one politician and then the politician retaliated back. Therefore, this relates to the riots because the riot was all because of the citizens and the government and how the citizens didn't get what they wanted, e.g. jobs which is one of the main reasons why Plan B was shooting his movie in a 'ghetto' area.

Media Audiences

In the music video, this gives the audience the pleasure of 'personal identification' but yet relates to stereotypes from the adults. In the music video, it shows a lot of younger people which gives the impression to all audiences that young people are the ones who are to blame for causing chaos in the cities etc. Some young people may be offended by this due to the fact that this doesn't relate to them but yet, many people would still class this young, innocent people as 'trouble-makers'. One the other hand, a lot of people can relate to this because of the fact that they may be apart of gangs and from a 'ghetto' neighborhood. This is stereotypical because of the fact that many people may not be like the actors in the music video but still get blamed for it, due to the fact they are young and may look like trouble.

This music video also gives the pleasure to the audience because  of the political references that have been shown in this video. Many viewers extremely like it when different members of the government and all the politicians have something bad to them. Therefore, in the music video, there were different parts where something bad happened, e.g. when one of the politicians had an egg thrown on his shoulder by a protester. This gives the audience pleasure because of the fact that a member of parliament or someone who the UK citizens don't like, had something bad happening to them and therefore, gave them the pleasure because they had gotten angry and retaliated back towards the protester which then had that possibility that the government person would have gotten into trouble which is good news for the audience.

Finally, this whole music video was made to create awareness about the young people who live in council estates and tell the audience that they are not people who they think can be lethal. Some of the audience may watch the movie and say nothing towards it due to the fact that they are a fan of Ben Drew and just like the way he writes his music. On the other hand, the other audience may watch the video and look deep into it because they believe that this has a strong meaning towards young people and may think even more negatively of the young people, which is stereotypical. This is linked to the 'Uses and Gratification' theory. The use of fast pace and it being very dramatic, brought the audience attention to the video because it seems quite enjoyable to watch as it keeps the audiences eyes glued to the screen and don't want to miss  the next scene, due to  the fact its going at a fast pace.

Media Institution

The music video helped produce the film due to the fact that the artist of the song was also the director of the movie (Plan B). This helped promote the movie because Plan B is a successful song writer and since he is, this would mean that he has a lot of fans and if those particular fans found out that 'Plan B' was planning to make a movie from a successful song of his, he would've caught those audiences attention and therefore, those audiences would be wanted to watch the movie. This was a gamble as he had never made a movie in his life but since he knew that he had a large number of fans, this would be a big factor to promoting this video as he may have through some of his social media sites. An example would be Twitter and all the fans that follow him could have spread the word around to their friends etc.

Another way it helped promote the film is through all the different synergy's that there are between the film and music video. First of all, the name of the music is the exact same name as the movie which obviously helps promote the film because the music itself was very successful. Another synergy is the characters. Some of the characters that are in the film were firstly in the music video and some of those characters a quite successful because they have also been in previous movies that are also successful. This means that those actors fans would want to watch the movie and therefore will increase the income of the movie. An example of an actor is Ed Skrein.

The final reason why the music video helps promote the movie is through e-media. Many people around the world have access to mostly every single website in the world. So, if one is able to access it, for example on YouTube, then those particular users may spread the word around which the message can then get sent to many different people around the world. In addition, on Twitter there is a 'retweet' option and if many people start to retweet the poster or any sort of reference to the movie on Twitter, then more people would be aware that this movie has or is being released and therefore, this is how the directors can start promoting this movie. Through the internet.

Record Companies

• Warner Music group
• Atlantic Records Group

The following are the institutions who Plan B has signed for.

• 679 Artists
• Mercury Records
• Warner Bro Records 
• Cordless Recording

Music Reviews & Sales and Download

• The Ill Manor soundtrack was free for the consumers to download for the pre-order deluxe version of the album.

Here is an example of some of the reviews given to Ben Drew:

•  Not since the golden years of Stock, Aitken and Waterman have we lived through a time when pop music has served such a shallow functional role – from ‘I Gotta Feeling’ pop that’s made to uplift, to ‘Someone Like You’ pop that’s made to reminisce, to the all-consuming Guetta Lolpop Mafia and their quest to make us dance. People who keep bleating that there’s no anti-Establishment sentiment in the charts any more forget that being political largely prevents you from being pop. There’s plenty of social commentary in music, but when was the last time you heard Killer Mike in the Live Lounge? We mention all this because Plan B is, or was, a pop star. His last album ‘The Defamation of Strickland Banks’ was a soulful, if slightly hammy, concept album, which made Ben Drew a commercial success. Trendy dads were his main source of income. He was sponsored by a pear cider. Above all, it was easy on the ears. ‘Ill Manors’ is anything but.
  
  ...
  
  Sam Wolfson
  Read more at http://www.nme.com/reviews/plan-b/13466#33WWUHgOKIpRB2Ed.99

Ill Manors Film Review

Ill Manors is a urban crime drama which has been based in London. The title had come from a well know artist called Plan B which was based on the London riots that happened in 2011. It had many different famous actors in the movie, e.g. Riz Ahmed, who played the role of Aaron and Ed Skrein, who had played a role as Ed. Ed and Aaron are both good friends in the movie as they had both been bought into foster care when they were little as their parents couldn't be able to look after them.

At the beginning of the movie, it started of with Aaron and Ed who were standing on the road and giving out drugs to everyone they saw. However, this one suspicious person came up to them and asked if he could have some drugs. The main thing about this was that Ed didn't know this person because he had never come to him for drugs before and then found out that he was a policeman. Therefore, this led to him and Aaron running away from the officer and one of his other colleges who was in the car around the corner. However, while they were running away, the two main protagonists came to the locked gate-door and only had time for one of them to jump over. Therefore, Aaron jumped over and Ed gave him his phone and remaining drugs. To the viewers, they could already imagine that this movie was going to be a very brutal movie since there were already police involved in the beginning of the movie.

Also, another part in the beginning showed another man who went by the character name of 'Kirby'. This character was known to be one of the 'best' drug dealers and makers in the whole of East London. Sometimes, he would normally give this little child who went by the name of 'Chris', the drugs which he would then sell on to the others. However, in the basement where he would make the drugs, a police officer came and had arrested him for 15 odd years. When he came out, everything was okay for him because he knew that the once little boy, Chris, has it all covered.

Throughout the middle of the movie, there would be many different dramatically scenes that happened and had all linked up together very well. This one boy who wanted to get involved into gang violence had been given the mission to kill 'Kirby' by his so called 'gang leader'. The reason he had to kill him is because 'Kirby' had made that gang leader, strip naked because of the fact that he was selling drugs in Kirby's area. Therefore, got the teenager to do his 'dirty work'. So, that teenager went to the house of Kirby's. Instead of killing Kirby with the first bullet, he would accidentally shoot a girl who was also Kirby's house because Kirby had told her that she was pretty and wanted her to go to this 'fake' photoshoot company. After all of that, it turned out that that girl who Chris' sister and then would instantly get revenged on the two people who were involved in her manslaughter.

At the end of the movie, Ed had died as he has fallen of the pub that was caught on fire; He was trying to save a baby who had survived but he didn't. This shows that Ed's true colours were shown at the end of the movie because we, the audience, that that Ed was this monster because he gave this girl to several men for prostitution because he needed money for the girl to pay back losing his phone. However, we realised that Ed was a general nice person because he gave up his life to save a little child where as he could've just left her in the burning building and let her burn and rot. Also, we realise that Aaron was the most nicest person in the movie because of the fact that he was always there to help others out and even if it was against his own friends.

Ill Manors broadcast platform: trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided? 

The typical codes and conventions of film trailers are: The release date, Title, Todorov's equilibrium and disequilibrium, the non-diegetic music, the tagline and all of the behind the scene people who had worked on the film even including the actors.

How are trailers distributed? 

Nowadays, trailers are normally distributed very differently compared to when they were distributed many years ago. Back then, trailers would normally been shown in a cinema before any movie had started. This would allow the audience to see the latest movies that would be coming out and will pay more to the cinemas to watch it. Nowadays, trailers are distributed in many different ways. One of them is that they have been published on different social media websites, e.g. YouTube and even Twitter.

  How does the Ill Manors trailer use trailer conventions?

In the movie Ill Manors, the trailer conventions they had used are the following:

• The release date of the movie
• The non-diegetic sound in the background when parts of the movie have been shown.
• The plot of the movie, e.g. Drugs
• Props, e.g. guns.
• The main characters of the movie
• The setting (Ghetto area)

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

In my opinion, the target audience for this movie is people who are aged between 15 and 25 and particularly male over female. This is because it is an action based movie and more younger males who enjoy movies like these maybe due to the fact some of them may live similar lifestyles to the main characters in the movie. This movie, just by looking at the trailer, has given many different types of clues about the movie. One of them being the drugs. This suggests that the setting of the movie will most likely be in a ghetto area because many people in those types of areas would do illegal things and do not care about what they do. Another thing that may tell the audience that this movie is a 'ghetto' movie is that there are many different scenes where a gun has been shown. This could instantly tell the audience that people have been betrayed by others and those people could even be close family or friends. In the middle of the trailer, it shows the  director of the movie in a short cameo scene where is driving a taxi and the audience are able to see his face in the rear view mirror. The release date was shown at the end of the trailer which is as any other typical trailer shown.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing

Through the charatcers, there has been shown a lot of anger and violence which obviously states that this is to do with crime and action. Also, the fact that the use a gun and is mostly filmed in a dark and discrete area can suggest that it could also be linked to horror. However, the audience will obviiously know that there isn't no horror because there isn't anything in the trailer that would make anyone jump etc.