Sunday 10 April 2016

MEST1 Section B: Independent case study


The basics

1) The King's Speech, Tom Hooper (director) and the notable stars in this movie are Colin Firth and Helena Bonham Carter.

2) This movie was released on September 6th 2010.

3) The genres of this are : Biography, Drama and History. The reason why it's all of these genres is because of the whole theme shown in the trailer and also the plot of the movie. It tells a story about a man who was the father of Queen Elizabeth II, King George VI, which to me comes under the history and biography side of the story as it telling us about Britain more than a hundred years ago.

4) This film is certified as a 12A.

Broadcast

1) In this trailer, there was a wide range of close up and medium close up shots. The different close up shots would suggest to the audience that those specific characters are the main ones. Also, there was a great contrast with the different colours used as sometimes the scene would be set at day or at night and a bright lighting would be used at most times of the trailer. The type of audience that this movie, just by looking at the trailer, would be suitable for a 'high brow' audience. This is because they are educated and the movie itself is trying to teach the audience a little bit of the English history. This is a very strong trailer, in terms of looking at Todorov's theory of equilibrium because the movie is about King George VI giving a speech but has a stammer which means it would be very difficult . Therefore, this would be the equilibrium and then the new equilibrium and disequilibrium would be him trying to overcome that health problem and successfully doing his speech.

2) 

This is a red carpet interview and the way it helped promote the film is that, the director was talking about the 'behind the scenes' of the movie and how they tried to get the right characters that would work for the specific roles in the movie.



This interview contains the mojority of the actors in the movie and it talks about how they came to the conclusion of this movie and what was the main thinking behind all of this. They had different 'historical' items that belong to the real King George VI.


This particular interview helps prmotoe the movie as a popular actor is being interviewed which is Helen Bonham Carter who has been very successful and has a wide range of fans who would watch the movie since she is apart of it.

Print

1) "This is a powerful, hilarious and deeply moving story, told against the backdrop of a critical juncture in modern history, of the emergence of a deep friendship out of a professional relationship between two men who would otherwise never have socially interacted."

"It is now two days ago and I am still feeling overwhelmed by what I saw. It is a very touching, and quite inspiring story about a man, psychologically scarred, and trapped in a situation from which he could have no escape and facing it with immense courage."

"The King's Speech is a feel good movie, but a very adult one, and while it tells a good story, well scripted, absorbing and believable (except for an odd line or two), Tom Hooper's film is far more driven by character than by plot."

2)

 

This film poster promotes the movie because it shows that people have already watched it and have given a review for the movie which is what the quotes and the different stars represent at the top of the poster.


This is a billboard poster and it also helps promote the movie as it is in a location that people are able to see it and it has given the different names of all the main protagonists that are performing in the movie. The names are placed next to the title of the movie which will create more awareness to the audience.


On the front of the DVD cover it shows 5 stars which instantly catches the audience awareness that this will be a good movie. Also, the fact that there is a close up shot of the microphone and the person shows the audience that it the movie is about someone giving a speech and maybe trying to fight his fears/problems.

3) 

4) Some of the print work that has been done in the movie of 'The King's Speech' is very similiar to the print work done for the movie Ill Manors. The reason why I think this is because of the fact that in the majority of the print work done by The King's Speech shows the rating of the movie by specific viewers which is what had been done in the print work of Ill Manors. Also, on 'The King's Speech' film poster, it shows the protagonists in the centre of the poster which is the same with Ill Manors on how they had the actor, Riz Ahmed, holding the gun in the centre.

E-media

1)

With the King Speech movie, the only social media site that they have is only Facebook. This account doesn't really help promote the film but does, however promote the Distributors of the film. This is because of the fact that they have things linked to the distributors such as 'quizes' and other movies that have been distributed by them. The movies that have been posted are well known movies which in a way, helps promote 'The King's speech' as that other movie may be successful and therefore, the audience may believe that this is another successful film too.

2)

This is the official website of the movie. The different synergy's and film brands that I have found across the website is that it shows the trailer of the movie and also they have made different tabs on the top of the website to sell their products. For example, at the top their is a button called DVD and this is where the audience are able to buy their copies and it helps makes money for the film as it is a source of advertisement. Also, it has a section for casts and this is a section for mainly the people who have never watched the movie before and have the option to recognise the characters and actors before they want to watch the film; if there are well known actors in the movie, then there is a higher possibility that the audience will want to watch the movie and therefore will become more successful.

3) From researching, the only thing that I have seen this movie do about campaigning is that they have given that the distributors of the movie, have been giving opportunities to the younger audience to create their movies or give them advice on how to start off a movie.

Audience

1) The target audience for this movie are males between the ages of 35+. This is a typical theatre type of movie and people who go to the theatre are normally an elder type of audience. Also, the psychographic group that I would put the audience of this movie in would be 'explorers'; Many people don't know a lot about the history of the country that we live in and therefore, this is a extremely good movie to watch if people are seeking to discover more about who once was the King of England and his lifestyle.

2) The main type of pleasure that is given in this movie just by looking at the trailer is the historical fact. This is known as a pleasure because it is teaching the audience that may not know anything about the past in England. Also, to the people that may know what had happened with King George VI, then this is a way of those audiences visualizing what may have happened so many years ago.

3) One of the main movies that would fit the target audience of 'The Kings Speech' is the movie called Suffragettes. This is because these two movies are based in the past and are near each other in terms of the time period. Due to this, this means that the target audience would be the same because they both are historical facts about Britain.

Institution

1) The studio that produced this film is Weinstein Company. This production company has also produced movies such as Scream 4, The Nutty Professor, Halloween and much more. However, despite most of the movies they have published, the only similarity between all these movies is the budget of it and nothing else since they produce a wide range of different genres; The budget isn't too high but it's also not too low.

2) The company that distributed this film in the UK is Momentum Pictures. This distributors have also distributed movies like The Colony, The Women in Black, Disaster movie etc.

3) The company that had distributed this movie normally associate with movies that are made for people between the ages of 14-32. For example, the movie disasters movie is a mockery of superheros and fairy tale characters which is all associated with low brow audiences. However, the Kings Speech is associated with high brow and a much different target audience. Therefore, the track record varies sometimes.

4) The budget of this movie is around $15 million.

5) I think that this was overall a very successful movie. This is because in the USA's opening weekend of the movie, it had made around $400,000 by just 4 screenings. Then overall, the movie had made a total gross of $140 million which is way over their budget. This had only meant that the audience really enjoyed the movie and wanted to watch it again and against. Therefore, I believe that this movie was successful.

6) In my opinion, I think that it was more successful in the USA. This is because of the fact that, there was only 4 screens in the USA compared to the 395 screens in the UK and in the UK, it had only mad 10 times more the amount than the USA. Then I believe that if there were more screens in the USA, the USA would've made more money than the UK.

7) The Kings Speech was given a rating of 12A from the BBFC. This is because of the fact that it had only used strong language and that was it. There was no brutal violence or any sexual content which would've made it a 15 or 18 rated. This is a suitable rating for the target audience mainly because of the fact that this movie is more of a history based movie and it is teaching the younger audience of how this is history and this is why violence wasn't bought to this movie.

Representation

1) In the trailer, there were many different times where we saw a working class atmosphere and people; The atmosphere was very dark and dull which only meant one thing, that is a rough area where many had to work extremely hard for their family. These were the people that didn't have the luxury lifestyles which everyone else did. Also, the King's wife was one of the main people that was fighting for the her husbands role as the King and no one else was. This almost goes against the representation of women as at that time, the women weren't the ones who had much to say, it was more of the men that would do and take actions but this was overruled in the trailer.

2) On of the things that represent 'Britishness' is the fact that it is to do with royalty. This is a movie about the King of England and this is a typical stereotype that foreigners think of when they think about England. Also, another thing that is quite a typical British thing was the historical chair in the trailer; every King or Queen has their own chair that nobody should sit on apart from them and the fact that they showed this instantly shows that this is a British thing because every leader of England has had one.

3) In the movie Ill Manors, Britain had been shown as a dangerous city since it shows the reality of what life is really like on some parts of England which therefore involves drugs etc. However, in 'The Kings Speech', Britain has been represented in a completely different way. The way Britain is shown in this movie is from the olden times which means that it was more peaceful but also dangerous because of the war that was taking place.

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