Reebok 50 Cent Advert

As you can see, this advert has been divided into two sections. One with 50 Cent's face and the other with a bunch of fingerprints and a quote by 50 Cent. The whole advert has been taken in black and white. In the bottom right, is the Reebok logo and above that is a quote. This quote is saying something like you should live life as it goes on, which is almost relating to 50 Cent; he is a rapper and there might have been a possibility that he may not have known that he was going to become a rapper, so he just lived life as it went on. There is also more writing shown in the middle "I am what I am' which goes from the middle of the picture of 50 Cent all the way through the other photo with fingerprints on it. The photo with the fingerprints on it could suggests that it has something to do with 50 Cent's past; he could've gone to prison which shows that the quote can also mean that you shouldn't do what's wrong, do what's right. Going back to the photo of 50 Cent, there are quite a lot of shadows; the lighting has only been shun onto his face and it's also a close up shot. Another thing is that, he gives this serious look about himself, which could suggest that you should take that quote on the right seriously. Both photos also look equal in size but one is more detailed than the other. I believe the target audience for this advert would be from 15-25 years of age because this is a sports advert and it would attract younger people since they are more into sports.

I believe everything said above is the dominant and preferred reading. However, I think that the opposition reading is that gang violence. This is because of how serious 50 Cent is looking and all the fingerprints. The serious face of his could suggest that he is quite violent and the fingerprints could mean that people could've got into a lot of crimes which is why the have those fingerprints which were taken in the police station. Another way this could suggest gang violence is because the brand of this advertisement is reebok and it's a sports brand. This means that a lot of gangs intend to wear sports clothes, so this is why I believe this.

This is an image on two girls in a library. One holding a gun and one holding a book called 'Little Red Riding Hood'. Above the two girls shows some piece of text which has also been centred. The lighting of the background is very dull because the advert is wanting the girls to stand out more than the background itself. However, the colour clothes that the two little girls are wearing, are not that bright as well. This connotes that it is a very serious advert since it is comparing how the book has been banned in schools but for some reason, little kids are still able to hold guns. The main comparison they're trying to make is whether a bottle of wine is more dangerous than a gun. The girl on the left has a very sympathetic face whereas the girl holding the gun has a very serious face to show that she could be very aggressive (facial expression). 

Introduction to Media: Media consumption audit

Newspapers
Well, I hardly read newspapers but if I ever did, it would always be the Metro. This is because I enjoy reading the back page which shows what happened in Football the previous night or so. This is the only page I read of a newspaper and sometimes I read the crime scene page because I like to know what is happening in and out of sports. I read the crime scene page because I like because aware of what else is happening around the world. However, everything else excluding these two I don't like reading simply because it's boring. With the metro newspaper you can always get it for free or if you're like me, you'll just read it on your mobile phones just due to the fact that it is smaller.

Magazine
Nowadays, I don't buy magazines but when I was younger I use to buy a lot of football magazines which I still have but never read them.

Television
Every week, I would watch television for at least 15 hours a week. I would usually watch it before school while getting ready and straight after school for about an hour or two. Then on on the weekends, I would watch TV around 4 in the evening until I go to sleep. I enjoy watching the horror channels and all the Sky Sports channels because it always keeps me entertained, for example, with sky sports news it would always keep you updated with what is going on in football and I just simply enjoy watching movies that attempt to scare you. Most of the time, my dad chooses what movie we watch. Occasionally, I watch a lot of programmes on BBC so if I ever missed MOTD or EastEnders I would go to BBC iPlayer (TV Catchup) and watch it on my iPad.

Radio
I never listen to the radio but if I do, it would be to listen to the news or listen to the football commentators if I'm in the car.

Cinema
I haven't been to the cinemas for a while since I was travelling in Japan but just before that, I went to watch San Andreas which was a really interesting movie. At home I have also watched Dracula Untold, (RE WATCHED) Nightmare on Elm Street, Avengers Assemble, Scarface, Thor 2 and Freddy Vs Jason. All these films I watched with my family and my dad decided to watch these films apart from Scarface. I always watch films on the TV or on my iPad.

Online
How often do you access the internet?
Everyday
Where do you access the internet?  At home, at college or school, or at work?
I would normally access it at home but sometimes outside when I am travelling somewhere far.
What are the main sites that you access?
I would always goes onto Twitter or YouTube.
What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
Sometimes I would go onto the internet to do homework, purchasing items but mainly for entertainment, hence why I use the internet when I'm bored
What different devices do you use to access the internet? What is your primary device for accessing the internet?
I would normally access the internet from my Mobile Phone or my laptop depending on where I am during the day.
What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
I would always be on Twitter, Instagram, WhatsApp or Facebook.

Introduction

My Name is Mandev Seahra. I chose media studies because I enjoy being creative and this subject will allow me to do so since one of our assignments will be something to do with making a short film.  Also, I chose this subject because it can give me a wider choice of degrees, e.g. multimedia technology which is about creating games, websites etc. Media is important to me and to the whole world because this is what the world is all about now. We watch films, read newspapers, go on social media, go onto our phones and much more. So I like to think that Media itself makes time pass quicker for everyone. In this subject, I would like to get a good understanding of what Media is all about since I didn't choose this subject as a GCSE. I did photography instead and got an A. The main type of media I use is reading the daily mail online and look at what's new in the 'Technology' Industry and I'm usually on my mobile phone. The other A Levels I am currently doing, alongside Media, are Computer Science and Maths.

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