1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory
10) Representation: clip analysis - dominant and alternative representations
11) Representation theory: 500 word analysis on blog
12) Representation: Media Magazine articles and questions
13) Ideology: BBQ QT analysis and binary opposition
14) Ideology: Media Magazine reading
Monday 14 December 2015
Ideology: further reading and tasks
The World of Mockingjay
The ideology that has been told in this article about 'The World of Mockingjay' is the differences between the poor and rich people in society. In the context section, it talks about how the poor people live without so much food etc and then linking it to the film (Hunger Games), it starts to talk about every year, 2 people get the chance to live the game where it is a last man standing game. The way to win this game is that you have to kill of the other person. In society, people would believe that this is wrong and fake because this would never be a case where this would happen and hardly, a poor person would get a huge opportunity where as the rich person would. Therefore, this section is telling the opposite ideology.
From all of the Hunger Game trilogy, the Mockingjay is the one movie out of them all that is all about the media; It can either be a movie that anyone can just watch and will be able to enjoy it or it's a movie where many people in society can have their own different belief that can be very negative. A binary opposition that can compare the two different audiences could be 'rational' and 'emotional'. I have chosen these two is because you can either have a person would just watches movie for entertainment or you have people that watch movies that just want to pick out the negatives about it and relate it to reality. Therefore, I believe that this is the ideology that the audience believe in as they have their own power.
They Live
The four accepted ideological beliefs written in this article are the following:
The ideology that has been told in this article about 'The World of Mockingjay' is the differences between the poor and rich people in society. In the context section, it talks about how the poor people live without so much food etc and then linking it to the film (Hunger Games), it starts to talk about every year, 2 people get the chance to live the game where it is a last man standing game. The way to win this game is that you have to kill of the other person. In society, people would believe that this is wrong and fake because this would never be a case where this would happen and hardly, a poor person would get a huge opportunity where as the rich person would. Therefore, this section is telling the opposite ideology.
From all of the Hunger Game trilogy, the Mockingjay is the one movie out of them all that is all about the media; It can either be a movie that anyone can just watch and will be able to enjoy it or it's a movie where many people in society can have their own different belief that can be very negative. A binary opposition that can compare the two different audiences could be 'rational' and 'emotional'. I have chosen these two is because you can either have a person would just watches movie for entertainment or you have people that watch movies that just want to pick out the negatives about it and relate it to reality. Therefore, I believe that this is the ideology that the audience believe in as they have their own power.
They Live
The four accepted ideological beliefs written in this article are the following:
- Money = Happiness
- Consumer goods = Fulfillment
- Marriage/Family/Children = Happiness
- Obedience/Work = Fulfillment
Gramsci's theory of hegemony
Gransci defined hegemony as an important way in which those in power maintain their control through consent, rather than the use of force. He argued that the power of ideology derives primarily from ideas and structures which support, and thus serve the purpose of, an elite social group which is able to dominate through ideas, rather than militaristic strength or fear.
Therefore, the way that I believe that this is creating power in society is because people across the media have come up with their own consumption's and if people believe that what this person is saying is true, then more and more people would start to believe that individual which would therefore create more power.
French theorist Louis Althusser
This theorist talks about how family, the media etc are the most common sorts of ideologies as we live through it everyday. The ideology of consumerism dominates and drives society. This is where the bigger idea of Althusser's theory comes in. He talks about how we should buy more goods and buy as much as we can because this is what makes everyone more happier in life as it is 'natural'. Therefore, the ideology in this article is about 'goods'. Some people may think that goods is the path to being happy which is talked about in the article. However, people may disagree with this because they may think that other things are the path to happiness.
French theorist Louis Althusser
This theorist talks about how family, the media etc are the most common sorts of ideologies as we live through it everyday. The ideology of consumerism dominates and drives society. This is where the bigger idea of Althusser's theory comes in. He talks about how we should buy more goods and buy as much as we can because this is what makes everyone more happier in life as it is 'natural'. Therefore, the ideology in this article is about 'goods'. Some people may think that goods is the path to being happy which is talked about in the article. However, people may disagree with this because they may think that other things are the path to happiness.
Sunday 13 December 2015
Ideology and binary opposition
The binary opposition that I had picked from this clip is rich and poor. This is because they're talking about immigrants which is where many people would move from around the world to the UK because of the different lifestyle here compared to when they may come from. I had picked this opposition because the poor are the people coming into the UK and the rich people are the ones who were born and raised here and are living a wealthy lifestyle.
The ideologies that I have noticed that are on display is cultural and social since it is all about culture and that's the reason why people may want to immigrate to another country. Also, I have spotted a political ideology; Many politicians are against the fact of having immigrants as it putting their country in danger and it is over populated their country, e.g. the UK.
Sunday 6 December 2015
Representation theories: blog task
The clip that I have chosen for this task is East is East. In this clip, it shows different types of groups which will be listed below and will show what if they're dominant or alternative and the stereotypes:
- The Parents
The stereotype in this clip about the parents is that they are Pakistani and will organised an arrange marriage for their children. This is a stereotype because it is would typical Pakistani and Indian parents do for their children. Therefore, this is known as dominant because it sticking with this particular stereotype.
- The group of young Men
The stereotype of these young men is that they usually like to have fun by drinking alcohol and this is a stereotype because this is exactly how most young men behave when they're are out with their mates and for this reason, this stereotype is known as a dominant. However, some people might be civilized and not behave like this as some people do in this clip, therefore they are then known as alternatives.
- The young boy
In this clip, we see the young boy behaving quite rude which is alternative because a usual young boy wouldn't behave like this; they would most likely be really well behaved and very polite which is definitely going against what this boy is doing the clip.
- The Pakistani Family
This family has come from Pakistan to England to live the normal life and the son is trying to fit in as a normal British person. However, his parents are restricting him by getting him an arranged marriage which doesn't normally happen when living in England. Therefore, this shows that it's dominant and the stereotype is that Pakistani parents always want their children's to get an arrange marriage.
TASK 2
With this video, we can link it to many different representation theories. For example, I believe that this video can link to Richard Dyer, which is to do with stereotyping and power. From what was written above in the last bullet point, I said that 'The Pakistani parents' are quite strict and their lifestyles haven't changed even though they have moved to another country. Therefore, the way this links to Dyers theory because of how the Pakistani parents have still got more power than their children and will overrule them with whatever they say, as to them, moving to another country doesn't mean that they can act in a certain way. Dyer also talks about stereotypes of people who aren't white people, therefore this also links to the fact that this is a Pakistani family that has moved to England which means they are foreigners.
Another theory this links to is Perkins theory. This is because of how this theory talks about the different things being true and it also being a good thing. As shown above, I talked about how the Pakistani family is wanting their child to get an arrange marriage and this is true because this is a common stereotype with many Indian and Pakistani families which relates to the theory. However, in some peoples minds it may be a good thing because their parents have found their child a person to get married to. But in the other peoples mind, they may think it is a bad thing because the child themselves should find their own person to marry as this typical Pakistani tradition shouldn't be carried on when they have moved to another country and there will be less likely another person they could get their son married to.
My third theory I have linked this video to is Medhurst theory. This theory is about when a lot about something has been told to the audience in a short amount of time; I have linked this theory to where the audience find out a lot of the Pakistani group in a couple of minutes by looking at the extract of 'East is East'. The audience can learn a lot about the Pakistani culture in a small amount of time but can be very judgmental about a lot of things which could turn into racial comments by the audience which is also very negative which links really well to the theory of Medhurst. This therefore means that when the audience may view someone related to the Pakistani culture on the road etc, the audience can be very judgmental by think wrong about everyone associated with this culture which is a type of prejudice and discrimination. Therefore, this is why I beleive this video of the film can also link to the video as it can suggests a bad name to the culture and the audience can make up their own judgments up about this culture.
TASK 2
With this video, we can link it to many different representation theories. For example, I believe that this video can link to Richard Dyer, which is to do with stereotyping and power. From what was written above in the last bullet point, I said that 'The Pakistani parents' are quite strict and their lifestyles haven't changed even though they have moved to another country. Therefore, the way this links to Dyers theory because of how the Pakistani parents have still got more power than their children and will overrule them with whatever they say, as to them, moving to another country doesn't mean that they can act in a certain way. Dyer also talks about stereotypes of people who aren't white people, therefore this also links to the fact that this is a Pakistani family that has moved to England which means they are foreigners.
Another theory this links to is Perkins theory. This is because of how this theory talks about the different things being true and it also being a good thing. As shown above, I talked about how the Pakistani family is wanting their child to get an arrange marriage and this is true because this is a common stereotype with many Indian and Pakistani families which relates to the theory. However, in some peoples minds it may be a good thing because their parents have found their child a person to get married to. But in the other peoples mind, they may think it is a bad thing because the child themselves should find their own person to marry as this typical Pakistani tradition shouldn't be carried on when they have moved to another country and there will be less likely another person they could get their son married to.
My third theory I have linked this video to is Medhurst theory. This theory is about when a lot about something has been told to the audience in a short amount of time; I have linked this theory to where the audience find out a lot of the Pakistani group in a couple of minutes by looking at the extract of 'East is East'. The audience can learn a lot about the Pakistani culture in a small amount of time but can be very judgmental about a lot of things which could turn into racial comments by the audience which is also very negative which links really well to the theory of Medhurst. This therefore means that when the audience may view someone related to the Pakistani culture on the road etc, the audience can be very judgmental by think wrong about everyone associated with this culture which is a type of prejudice and discrimination. Therefore, this is why I beleive this video of the film can also link to the video as it can suggests a bad name to the culture and the audience can make up their own judgments up about this culture.
Thursday 3 December 2015
Year 12 cover work: Representation
THE FEMALE GAZE
- First of all, this magazine is about how women nowadays who advertise for many products which involve showing their bodies are recently being criticized on how the person who is advertising looks.
- The film that has sparked this debate to happen is 'A Perfect 14'. This film talks about what beauty should actually be and what it shouldn't be. In other words, they are talking about having woman that have trained to do these sorts of advertising and not the natural woman around the world.
- The male gaze is about having a male as a dominant view in the media which is almost as a benefit for the men in society and also gives them a upper hand than the women. This is different to the female gaze that has been talked about in this article because they're talking about how the female consumers think negatively about that because it doesn't seem that the are giving the correct information to the customers and the representation of it is false.
- In my opinion, I believe that every women should get the chance to advertise if they feel that they want to. If the media thinks that the people who aren't fit enough to do these different types of advertising because of their weight and how they may look, then I believe that it's morally wrong. I think that because it's going against human society and is putting a bad name to the media companies who do this. This is giving a bad impression on woman too. I also think that 'real' women are more put up for it because in the population of women, not many of those women would try to slim down or look better just to get the products that are being advertised.
Representation Old and New
Introduction and Representation and the Mass Media
In the introduction, it talks about how we don't see life for what it really is; we see it from someone else's point of view and how their point of view is different to what actually happens. Therefore, it says that this is how the media is 'summed up'. Media is about how stories around the world can completely differ to what really has happened and yet the people who are on the media 24/7 will believe the false information given to them.
The How, Who and Why of Representation
When people analyse the different types of representation, the people who always use the media think to themselves who creates this piece of text. That's why people consider these following for things:
• the expectations and needs of the target audience• the limitations provided by genre codes
• the type of narrative they wish to create
• their institutional remit.
Another approach to ideology - the work of Stuart Hall
Stuart Hall believes that the media have written what they have in the correct way without any of it being false. However, the people who look at the media give their own interpretation and this is why they believe that, that certain text may be false to them due their own interpretation.
Representation and new media
This is talking about how when people are using their social media accounts, people get an idea of that certain person when the upload certain things about themselves, e.g. It's like making a new friend and getting to know different things about them very quickly.
In my life, I do tend to post a lot of different things on my social media accounts, such as Twitter and Instagram. When I do post things on my account, I am very aware of the things that I post on these account which is why I always double check before posting. I do this because sometimes if I post, it may not be a good idea to depending on what may have happened but I don't try to post things that people don't already know about me.
In my opinion, I believe that the audience is in more power of the media because once the media has been posted on the internet etc, the media doesn't really talk any more of it. It's the viewers who talk about it everyday which is why I believe us the audience are in more power and in control of the media because we can twist the definition of what the media has posted and make it sound even better or make it sound that the particular media could be lying about something.
Sunday 22 November 2015
Representation: Photoshop collages
The place that I decided to make a dominant and alternative collage for is London because I believe that there are loads f stereotypes in London and most of them, I think are very untrue.
Thursday 12 November 2015
Representation: Blog task
The clip that I have chosen for this task is East is East. In this clip, it shows different types of groups which will be listed below and will show what if they're dominant or alternative and the stereotypes:
- The Parents
The stereotype in this clip about the parents is that they are Pakistani and will organised an arrange marriage for their children. This is a stereotype because it is would typical Pakistani and Indian parents do for their children. Therefore, this is known as dominant because it sticking with this particular stereotype.
- The group of young Men
The stereotype of these young men is that they usually like to have fun by drinking alcohol and this is a stereotype because this is exactly how most young men behave when they're are out with their mates and for this reason, this stereotype is known as a dominant. However, some people might be civilized and not behave like this as some people do in this clip, therefore they are then known as alternatives.
- The young boy
In this clip, we see the young boy behaving quite rude which is alternative because a usual young boy wouldn't behave like this; they would most likely be really well behaved and very polite which is definitely going against what this boy is doing the clip.
- The Pakistani Family
This family has come from Pakistan to England to live the normal life and the son is trying to fit in as a normal British person. However, his parents are restricting him by getting him an arranged marrage which doesn't normally happen when living in England. Therefore, this shows that it's dominant and the stereotype is that Pakistani parents always want their children's to get an arrange marrage.
Dependency theory
What do YOU primarily use the media for: entertainment or information? (Or something else)?
Personally, I use the media for entertainment especially when I have nothing to do. For example, whenever I'm at home sitting down and doing nothing, I would normally go onto twitter to look at what is happening in the footballing world and the news etc. Or I would go onto a messaging app, e.g. WhatsApp and talk to different people.
To what extent do you feel we are dependent on the media?
I think that we are dependent on the media until we get bored of using that specific type of media or if we have something else to do which isn't linked to the media, e.g. cooking or going out to do different sports etc.
Has our dependence on the media changed over the last 10 years? How?
I think that over the past 10 years, the media has developed massively. If you were looking at the early 2000's, not that many people would look at the media because nothing really existed or was that popular apart from magazines, television or newspapers. However, nowadays most of the people in the world would use different types of media every single day since there is more things to look at now, e.g. Twitter and Facebook. Also, we can now send messages to different people around the world via our mobile phones and even the internet.
Read this Telegraph article – does this support Dependency theory? What is your personal opinion on this issue?
This article is showing that people in the modern day cannot live without their 'gadgets' because it shows that this is one of the only things that they have to entertain themselves. In my opinion, I think that it is okay to have these different gadgets on you all the time because like me, it is a way of finding out what is happening around the world and if this is the only way people think are motivated to find out what's happening (by looking at the gadgets) then I believe that this is a good thing and having these gadgets is extremely beneficial as it is making the people alert at all times.
Has our dependence on the media changed over the last 10 years? How?
I think that over the past 10 years, the media has developed massively. If you were looking at the early 2000's, not that many people would look at the media because nothing really existed or was that popular apart from magazines, television or newspapers. However, nowadays most of the people in the world would use different types of media every single day since there is more things to look at now, e.g. Twitter and Facebook. Also, we can now send messages to different people around the world via our mobile phones and even the internet.
Read this Telegraph article – does this support Dependency theory? What is your personal opinion on this issue?
This article is showing that people in the modern day cannot live without their 'gadgets' because it shows that this is one of the only things that they have to entertain themselves. In my opinion, I think that it is okay to have these different gadgets on you all the time because like me, it is a way of finding out what is happening around the world and if this is the only way people think are motivated to find out what's happening (by looking at the gadgets) then I believe that this is a good thing and having these gadgets is extremely beneficial as it is making the people alert at all times.
Thursday 5 November 2015
Audience theory: blog tasks
Hypodermic Needle Model
1) This article is talking about how the violent video games, e.g. GTA, can have an affect on the younger audience by making them more aggressive. It is also stating that is has a factor on encouraging them to be more violent due to the video games.
2)
As you can see from the front page of the newspaper, the main headline is that a 15 year old kid had hacked a mobile provider, Talk Talk. However, when the went in depth on this story line, they started to talk about how this 15 year old kid was playing violent video games and rarely leaves his room. The reason why this newspaper company may be criticized is because those two different headings and subheading have no connection between one another. At one point it talks about hacking and the next minute, they start to talk about violent video games and how the 15 year old doesn't leave his room which has no link at all.
Two-step Flow Model
The two step flow model is about how the media has a direct influence on the people today. In my opinion, I think that the two-step flow model is more suitable today than it was when the whole topic started because the media has become more and more popular now than the past. For example, in the past, there were only a couple of TV channels but now there are thousands that people can watch from. Therefore, I beleive the media now have much more they can talk about and be influenced by.
2) The YouTuber is known to be the best PC gamer around and the reason why he belongs in the two-step flow model is because many people may get an idea from this YouTuber and may want to follow his path because of how successful he is.
3)
1) This article is talking about how the violent video games, e.g. GTA, can have an affect on the younger audience by making them more aggressive. It is also stating that is has a factor on encouraging them to be more violent due to the video games.
2)
As you can see from the front page of the newspaper, the main headline is that a 15 year old kid had hacked a mobile provider, Talk Talk. However, when the went in depth on this story line, they started to talk about how this 15 year old kid was playing violent video games and rarely leaves his room. The reason why this newspaper company may be criticized is because those two different headings and subheading have no connection between one another. At one point it talks about hacking and the next minute, they start to talk about violent video games and how the 15 year old doesn't leave his room which has no link at all.
Two-step Flow Model
The two step flow model is about how the media has a direct influence on the people today. In my opinion, I think that the two-step flow model is more suitable today than it was when the whole topic started because the media has become more and more popular now than the past. For example, in the past, there were only a couple of TV channels but now there are thousands that people can watch from. Therefore, I beleive the media now have much more they can talk about and be influenced by.
2) The YouTuber is known to be the best PC gamer around and the reason why he belongs in the two-step flow model is because many people may get an idea from this YouTuber and may want to follow his path because of how successful he is.
3)
Saturday 31 October 2015
Psychographics: pair presentations
1)
Psychographic group:
Explorers
Names : Thomas & Dora
Where do they work/study?
They're currently taking a gap year from University.
What do they do in their spare time?
During their spare time, they usually travel, they live in London from abroad and go to different types of theme parks.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The read Travel Magazines and The Guardian Newspaper to find out what is happening in and around the world.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They watch the National Geographical Channel, Discovery Channel and watch the news.
E-Media: What technology do they own? What websites do they visit (if any)?
iPads, Navigational systems and Smartphones.
2)
After taking the test, the two results I got was 'Control and Survival'. In my opinion, I agree with these one of the photographic groups which is 'control' because control is all about being successful and that is one of my aims in life; to become a successful person. However, I disagree with the other group because survival is all about the resigned people, who are mainly the elderly people which I am not .
Psychographic group:
Explorers
Names : Thomas & Dora
Where do they work/study?
They're currently taking a gap year from University.
What do they do in their spare time?
During their spare time, they usually travel, they live in London from abroad and go to different types of theme parks.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The read Travel Magazines and The Guardian Newspaper to find out what is happening in and around the world.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They watch the National Geographical Channel, Discovery Channel and watch the news.
E-Media: What technology do they own? What websites do they visit (if any)?
iPads, Navigational systems and Smartphones.
2)
After taking the test, the two results I got was 'Control and Survival'. In my opinion, I agree with these one of the photographic groups which is 'control' because control is all about being successful and that is one of my aims in life; to become a successful person. However, I disagree with the other group because survival is all about the resigned people, who are mainly the elderly people which I am not .
Sunday 18 October 2015
Narrative
This clip is from the first Godfather which was made in 1972. In this clip, I believe that the main protagonist, who was sitting down with the cat, can have many different types of roles from just looking at this scene. At the beginning, he looked more like a hero because one of the other people that was in that room, whispered in his ear that 'he wanted someone dead' but the main protagonist refused to do that, which is why he looked like the good person in the film. However, as the scene went on, he sounded more like a villain because he would've helped him, if he that dispatcher had been more of a friend to the main protagonist. but at the end of the scene, he looked like he would've considered helping him which does make him look like a villain and a powerful person.
The action code to this clip is whether or not, the main protagonist is going to help the dispatcher and help kill the person or do something that that person?
Todorov's theory of disequilibrium can be used in this clip as the dispatcher cannot do his own task by himself, so he needs help from Don (main protagonist). Therefore, the new equilibrium is that he can overcome this problem by having that small probability of the main protagonist helping him.
The action code to this clip is whether or not, the main protagonist is going to help the dispatcher and help kill the person or do something that that person?
Todorov's theory of disequilibrium can be used in this clip as the dispatcher cannot do his own task by himself, so he needs help from Don (main protagonist). Therefore, the new equilibrium is that he can overcome this problem by having that small probability of the main protagonist helping him.
This is a recent clip from a soap that comes on BBC One by the name of EastEnders. In this clip, it is about the main protagonist being by himself in his own garage and is approached by this old man and these two intimidating men. This video looks quite straight forward as the three people on the left hand side are the villains and the man on the right is almost as a princess. I think that the people on the left are the villains because the camera shot of when the people entered the garage, it didn't show their faces; It just showed their legs and one of their hands closing the door. This suggests that they do not want to show their face to the audience as they want to build up the suspense of who it may be and they did - they were people who looked like they were going to hurt the main protagonist.
The enigma code to this is what will happen to the main protagonist because in this episode, it just stopped at this part and didn't show what they did. This could also be the action code; Are they going to beat this main character up with the tools (props) that are in the garage.
Todorov's theory of disequilibrium can be used in this clip too, as the main protagonist needs help because the odds of him escaping or even winning the fight is highly unlikely. Also, there is no new equilibrium in this clip as there ending of this clip was left on a cliffhanger.
This clip is from James Bond, 007 Quantum of Solace in 2008. As you can see, the main protagonist (007) is trying to chase the villain because of something that he may have done and 007 who is the spy is trying to do his duty. James Bond, who is the main protagonist of this film, has many different types of roles in this movie, as he can be the hero since he is trying to capture the people in wrong and he can also be the helper as he is working under a secret spy company.
The action code of this clip is the gun as it senses violence and could lead to someone being injured or even dying. Also, the enigma code of this clip is what has happened to the person who got shot at the end.
The disequilibrium of this clip is when the main protagonist was in the massive truck and didn't have access to the gun and shooting the villain and could've lead to him getting shot. The new equilibrium is that he used his initiative and went under this building which could've lead to him capturing him.
Sunday 11 October 2015
Institution: CoolBrands research
The five brands that I have picked from the CoolBrands list are the following:
- Apple
- Nike
- Aston Martin
- YouTube
- Netflix
Apple
1) What I like about Apple is that they introduce something new at least every 6 months which makes it quite fascinating as they are a big brand and many people would buy their new products because of how big it is.
2) Apple is a technology company which are based in California and was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in 1976. There most common product is, of course, iPhone which is produced roughly every 6 months. Apple associate in self - importance as they want to have the better products out of all their rivals, e.g. Samsung.
3) This brand made the list because this is one of the largest companies in the world and having an Apple gadget is what everyone has to have as it fits under the 'cool' category.
Nike
1) I chose this brand because Nike is associated with sports and I like playing different types of sports and also, I own quite a lot of different Nike items which is why I chose them.
2) Nike is an American company which sell products such as trainers and sports equipment etc. They are based in Oregon and is found by Bill Bowerman and Phil Knight in 1971. they also are sponsered with high profile athletes, e.g. Footballers. Personally, I think that Nike can be classified in the group of Art. This is because every single product they make would always have a different sort of pattern on it; Whether it is a t-shirt or trainers.
3) This brand made the list because everyone wears Nike, especially the younger audience do and it is also worn worldwide.
Aston Martin
1) I like Aston Martin because I find that the quality of their cars are always excellent, especially the interior because its always leather and luxurious.
2) Aston Martin is a British manufacturer of luxury sports cars and grand tourers. It was founded by Lionel Martin and Robert Bamford in 1913. It was associated with touring and also introduced in every single James Bond film (DB5 Model). This brand is associated with Rich because all of the Aston Martin cars and super expensive and need to be extremely rich if you want to casually drive one of these vehicles on the road.
3) This brand also made the list as it is one of the best British Brands ever and one of the most longest brands; it always meets the customers standards too.
YouTube
1) I like YouTube and chose it because it always keeps me entertained when ever I have nothing to do.
2) YouTube is a video sharing website which is based in California and was founded by Steve Chen, Chad Hurley and Jawed Karim in 2005. This website allows anyone all over the world to upload their own content onto YouTube for everyone's entertainment. It started to grow even more in 2011/2012, where more and more people started to upload more contents or video games and even vlogging. People who upload the videos would most likely want to have successful careers in YouTube as they would want to become famous and make a lot of money out it.
3) This is one of the coolest brands in Britain because there are loads of different British YouTubers which everyone in Britain watches.
Netflix
1) I chose Netflix because it is one of the newest brand which is coming up in the market due to all the things it streams online and I am a big fan of Netflix as I stream it everyday.
2) Netflix is a on demand internet steaming media which is available to viewers in many different parts of the world. It was found in 1997 which is also based in California. They stream all different genres of movies and even TV shows.
3) This is one of the coolest brands in Britain because mostly everyone in Britain watches it as it has that one month free trial and it is also relatively cheap.
Friday 9 October 2015
Blog feedback learner response
WWW: Your blog contains some excellent work that shows what a good start you’ve made to A Level Media. Your contributions in lessons have shown this too. Your choice of text for the advert analysis is absolutely fascinating and a really relevant media issue in the USA (gun violence and control). I’m pleased to see also that your media consumption of TV and film is pretty extensive – this will help
you aim for the top grades.
EBI: I’ve picked up a few things to work on. Firstly, your analysis of the 50 Cent RBK advert is good
with some interesting insights but despite the excellent choice of text your second analysis is very
short. You need to be writing in sufficient depth and detail to access the highest grades – that means
picking out 2/3 aspects and really exploring their impact on an audience in detail. The other aspect
to work on would be brand values – based on your latest piece of work, have another look at brand
values and how they summarise an organisation. For example, surely Coca Cola wouldn’t summarise
their brand with the word ‘sugar’?
LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is
your weakest? What specific skills or knowledge do you need to develop over the rest of the course?
In my opinion, I think that my best piece of work was the second picture in the Reebok advert. This is because I went into a lot of detail with it and compared the two people in that advert well. For example, I said why is a little girl allowed to hold a gun but at the same time, why can't they read a book. Also, I justified my point too so this is why I believe is my best piece of work. However, I need to add another paragraph about if it's a dominant reading or preferred etc.
On the other hand, the piece that I think isn't that brilliant is the recent one I did about choosing the 5 different brand values. I think this because I didn't link any of the ideas with each other and when I talked about all the different lines of appeal, I didn't really explain it properly; I just stated it and left it as that. So, my aim would be to go back to that piece of work and explain the line of appeals a little bit more and change the 'one words' which represented what the companies stand for.
In the rest of the course I would like to learn a lot of things. However, the first thing I would like to do is get to know everything about GCSE Media, e.g. learn all the different types of key words and how to put the into context. This is because I never did GCSE Media because my initial A Level choice was A Level Photography and this was a back up and therefore, I need more practise in terms of learning all the different key words, e.g. what enigma code means etc.
you aim for the top grades.
EBI: I’ve picked up a few things to work on. Firstly, your analysis of the 50 Cent RBK advert is good
with some interesting insights but despite the excellent choice of text your second analysis is very
short. You need to be writing in sufficient depth and detail to access the highest grades – that means
picking out 2/3 aspects and really exploring their impact on an audience in detail. The other aspect
to work on would be brand values – based on your latest piece of work, have another look at brand
values and how they summarise an organisation. For example, surely Coca Cola wouldn’t summarise
their brand with the word ‘sugar’?
LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is
your weakest? What specific skills or knowledge do you need to develop over the rest of the course?
In my opinion, I think that my best piece of work was the second picture in the Reebok advert. This is because I went into a lot of detail with it and compared the two people in that advert well. For example, I said why is a little girl allowed to hold a gun but at the same time, why can't they read a book. Also, I justified my point too so this is why I believe is my best piece of work. However, I need to add another paragraph about if it's a dominant reading or preferred etc.
On the other hand, the piece that I think isn't that brilliant is the recent one I did about choosing the 5 different brand values. I think this because I didn't link any of the ideas with each other and when I talked about all the different lines of appeal, I didn't really explain it properly; I just stated it and left it as that. So, my aim would be to go back to that piece of work and explain the line of appeals a little bit more and change the 'one words' which represented what the companies stand for.
In the rest of the course I would like to learn a lot of things. However, the first thing I would like to do is get to know everything about GCSE Media, e.g. learn all the different types of key words and how to put the into context. This is because I never did GCSE Media because my initial A Level choice was A Level Photography and this was a back up and therefore, I need more practise in terms of learning all the different key words, e.g. what enigma code means etc.
Thursday 8 October 2015
Institution: Brand values
Puma
Puma is a well known brand which is located and sponsored by many different companies and sponsorship around the world. It's known as a childhood brand because as a kid, you would like to wear sports clothes because that's what people are mainly into back then. However, this brand could also be for the elite people because this is a typical brand that footballers or any type of sports athletes may wear because the team they're playing for could be sponsored by Puma and it could also link to another line of appeal being art because of the patterns they use.
Puma is a brand which is more based on appearance.
Quality
Coca Cola
Coca Cola is one of the most populist brands in the whole world, as mainly every country would sell coca cola. Personally, I think that this brand is linked to many different lines of appeals but the main one would have to be Happy Families because coca cola is normally served when everyone gets together for a celebration or even when it is a normal, casual day. It is also known as self importance and pride because over the past decades, coca cola have rivals such as Pepsi and their aim is to be better than Pepsi and are yet remaining as the best since they have been introducing different flavors to their brand value.
The Coca Cola brand is always about the quality.
Sugar
Levi's
Levi's is a brand that makes jeans trousers and also denim jackets. They are very popular as they are one of the first brands which made these types of cloth wears and their main priority has always been about Beautiful women. This brand is all about giving 'looks' to people as the dress sense that Levi's give is mostly formal casual. Another line of appeal is that it's for the rich, luxurious lifestyle; if you wanted to get a pair of Levi's jeans, they would cost roughly £70 and the denim jackets would occasionally cost more than their best selling product (jeans).
This Brand is all about quality on their items.
Tidy
Nike
Nike is another brand that is known for their sports wear, which is similar to Puma but there is more to it. Firstly, the brand is all about successful careers. Most people who intend to buy clothes from Nike are people who are from the working class and it is a sign of motivation for them. One of the reasons why I think that this is motivation is because Nike products can be fairly expensive at times. Therefore, these people who come from a poorer background would need to motivate themselves somehow in order to buy these items or even grow out of them because this brand is more about childhood.
This brand is all about motivation.
Desire
SONY
Sony is a well known Japanese brand which is more of a childhood brand. In everyone's childhood, everyone would always play on their PlayStation and some people still do till this date. Therefore, I think that this type of brand plays a big part in someones childhood as it would keep them entertained and allow time to fly by. Also, it is for comedy and humour because sometimes when playing a game, it could go wrong and it would be a great laugh, especially if anyone was playing a game with their friends.
A brand which is all about keeping everyone entertained.
Addiction
Puma is a well known brand which is located and sponsored by many different companies and sponsorship around the world. It's known as a childhood brand because as a kid, you would like to wear sports clothes because that's what people are mainly into back then. However, this brand could also be for the elite people because this is a typical brand that footballers or any type of sports athletes may wear because the team they're playing for could be sponsored by Puma and it could also link to another line of appeal being art because of the patterns they use.
Puma is a brand which is more based on appearance.
Quality
Coca Cola
Coca Cola is one of the most populist brands in the whole world, as mainly every country would sell coca cola. Personally, I think that this brand is linked to many different lines of appeals but the main one would have to be Happy Families because coca cola is normally served when everyone gets together for a celebration or even when it is a normal, casual day. It is also known as self importance and pride because over the past decades, coca cola have rivals such as Pepsi and their aim is to be better than Pepsi and are yet remaining as the best since they have been introducing different flavors to their brand value.
The Coca Cola brand is always about the quality.
Sugar
Levi's
Levi's is a brand that makes jeans trousers and also denim jackets. They are very popular as they are one of the first brands which made these types of cloth wears and their main priority has always been about Beautiful women. This brand is all about giving 'looks' to people as the dress sense that Levi's give is mostly formal casual. Another line of appeal is that it's for the rich, luxurious lifestyle; if you wanted to get a pair of Levi's jeans, they would cost roughly £70 and the denim jackets would occasionally cost more than their best selling product (jeans).
This Brand is all about quality on their items.
Tidy
Nike
Nike is another brand that is known for their sports wear, which is similar to Puma but there is more to it. Firstly, the brand is all about successful careers. Most people who intend to buy clothes from Nike are people who are from the working class and it is a sign of motivation for them. One of the reasons why I think that this is motivation is because Nike products can be fairly expensive at times. Therefore, these people who come from a poorer background would need to motivate themselves somehow in order to buy these items or even grow out of them because this brand is more about childhood.
This brand is all about motivation.
Desire
SONY
Sony is a well known Japanese brand which is more of a childhood brand. In everyone's childhood, everyone would always play on their PlayStation and some people still do till this date. Therefore, I think that this type of brand plays a big part in someones childhood as it would keep them entertained and allow time to fly by. Also, it is for comedy and humour because sometimes when playing a game, it could go wrong and it would be a great laugh, especially if anyone was playing a game with their friends.
A brand which is all about keeping everyone entertained.
Addiction
Sunday 4 October 2015
Year 12: Institution feedback and learner response
1)
2)
· Good visual starter, quick but engages class successfully.
· Quite general detail on Sony- I’d like this to focus more on the media side- games, films and music rather the hardware.
· Size and influence is communicated effectively.
· Superb slide of synergy talking about the cross- promotion of different Sony brands and products. This is a really strong point and very important for this key concept.
· Lesson ends point and very suddenly – a final activity or plenary might help here to encourage people to remember certain aspects.
· Also would have been mice to include some big Sony Films/ artists.
3)
WWW
- We didn't have more than 20 words on each slide of the power point.
- Handouts were very detailed
- Our synergy was clear and we went into a lot of detail when explaining it; even though we only had pictures, everyone knew what we were talking about.
EBI
- We should have talked a little bit more about Sony's PlayStation.
- We needed a plenary at the end, so everyone can at least remember one thing from what we taught them.
- Spend a little more time on the starter.
4) Trinity Mirror - They are a Daily Record who were made in 1933 and are the first Newspaper company to carry coloured pictures.
WWW
- We didn't have more than 20 words on each slide of the power point.
- Handouts were very detailed
- Our synergy was clear and we went into a lot of detail when explaining it; even though we only had pictures, everyone knew what we were talking about.
EBI
- We should have talked a little bit more about Sony's PlayStation.
- We needed a plenary at the end, so everyone can at least remember one thing from what we taught them.
- Spend a little more time on the starter.
4) Trinity Mirror - They are a Daily Record who were made in 1933 and are the first Newspaper company to carry coloured pictures.
BSkyB - is a British telecommunications company which serves the United Kingdom
News Corporation - A multinational mass media corporation which is based in New York and found by Rupert Murdoch
Sony - A Japanese media company that creates different types of technology, e.g. PlayStation and Televisions.
Vivendi - A French Company which is equivalent to Sky.
Time Warner - A U.S version of Virgin Media which is held in the UK.
Viacom - Another global mass media company which own TV programs, for example MTV.
5)
BBC
The BBC (British Broadcasting Corporation) are a British Mass media which are based in London. It is the oldest broadcasting group and the second largest in the world. It was found on the 18th October 1922 by a man called John Reith.
The BBC own a variety of different programs (BBC One, BBC Two, BBC Three, BBC Four, BBC News, BBC Parliment, CBBC and CBeebies). The main channel they have is of course BBC One and what usually happens with programs on BBC is that if they have just recently started, they would be on either BBC Two or Three and then work their way up depending on the progress they have made. BBC One's most watched and successful program is Eastenders which comes on four days a week.
BBC also have another channel called BBC Worldwide which is available in a variety of different countries, e.g. America.
This was the first free view channel there ever was in the UK and then came the others, for example ITV.
The Walt Disney Company
The Walt Disney Company is another American Mass Media corporation which is based in California and was found by Walt Disney and Roy Disney.
Disney is a company that own the ABC broadcast television channel which have different type of network channels for example Disney Channel and ESPN.
ESPN is where all the american sports usually are shown and during the late 2000's, they would show some British football on it.
Their media network was found in 2004.
They have made an enormous amount of movies which started in the late 1930's and still make all sorts of movies, for example, they made the movie Frozen which was a really good movie which didn't come out as a 'flop'. Most of their movies and series are targeted at little kids, for example the movie frozen. They have also got movies which are planned to come out in the future, which is most likely going to be a success as all of their other 145 movies have been.
5)
BBC
The BBC (British Broadcasting Corporation) are a British Mass media which are based in London. It is the oldest broadcasting group and the second largest in the world. It was found on the 18th October 1922 by a man called John Reith.
The BBC own a variety of different programs (BBC One, BBC Two, BBC Three, BBC Four, BBC News, BBC Parliment, CBBC and CBeebies). The main channel they have is of course BBC One and what usually happens with programs on BBC is that if they have just recently started, they would be on either BBC Two or Three and then work their way up depending on the progress they have made. BBC One's most watched and successful program is Eastenders which comes on four days a week.
BBC also have another channel called BBC Worldwide which is available in a variety of different countries, e.g. America.
This was the first free view channel there ever was in the UK and then came the others, for example ITV.
The Walt Disney Company
The Walt Disney Company is another American Mass Media corporation which is based in California and was found by Walt Disney and Roy Disney.
Disney is a company that own the ABC broadcast television channel which have different type of network channels for example Disney Channel and ESPN.
ESPN is where all the american sports usually are shown and during the late 2000's, they would show some British football on it.
Their media network was found in 2004.
They have made an enormous amount of movies which started in the late 1930's and still make all sorts of movies, for example, they made the movie Frozen which was a really good movie which didn't come out as a 'flop'. Most of their movies and series are targeted at little kids, for example the movie frozen. They have also got movies which are planned to come out in the future, which is most likely going to be a success as all of their other 145 movies have been.
Comcast
Comcast is an American multinational mass media company and is the largest
broadcasting and largest cable company in the world
by revenue. The products they associate in are cable TV, Broadband internet, Franchising sports and many more things based in media. It is based in Philadelphia and was founded in 1963 by Ralph
Roberts, Daniel Aaron and Julian Brodsky. Comcast own a lot of different
networks with their main one being NBC which is an entertainment network which
covers many different programs, such as sports and news which is, of course,
based in America. Their most viewed network on TV is Character Welcome and also
WWE Raw which is a wrestling entertainment show which comes on three times a
week and maybe four times depending on if there is a paper view going on.
Thursday 17 September 2015
Reebok 50 Cent Advert
I believe everything said above is the dominant and preferred reading. However, I think that the opposition reading is that gang violence. This is because of how serious 50 Cent is looking and all the fingerprints. The serious face of his could suggest that he is quite violent and the fingerprints could mean that people could've got into a lot of crimes which is why the have those fingerprints which were taken in the police station. Another way this could suggest gang violence is because the brand of this advertisement is reebok and it's a sports brand. This means that a lot of gangs intend to wear sports clothes, so this is why I believe this.
Sunday 13 September 2015
Introduction to Media: Media consumption audit
Newspapers
Well, I hardly read newspapers but if I ever did, it would always be the Metro. This is because I enjoy reading the back page which shows what happened in Football the previous night or so. This is the only page I read of a newspaper and sometimes I read the crime scene page because I like to know what is happening in and out of sports. I read the crime scene page because I like because aware of what else is happening around the world. However, everything else excluding these two I don't like reading simply because it's boring. With the metro newspaper you can always get it for free or if you're like me, you'll just read it on your mobile phones just due to the fact that it is smaller.
Magazine
Nowadays, I don't buy magazines but when I was younger I use to buy a lot of football magazines which I still have but never read them.
Television
Every week, I would watch television for at least 15 hours a week. I would usually watch it before school while getting ready and straight after school for about an hour or two. Then on on the weekends, I would watch TV around 4 in the evening until I go to sleep. I enjoy watching the horror channels and all the Sky Sports channels because it always keeps me entertained, for example, with sky sports news it would always keep you updated with what is going on in football and I just simply enjoy watching movies that attempt to scare you. Most of the time, my dad chooses what movie we watch. Occasionally, I watch a lot of programmes on BBC so if I ever missed MOTD or EastEnders I would go to BBC iPlayer (TV Catchup) and watch it on my iPad.
Radio
I never listen to the radio but if I do, it would be to listen to the news or listen to the football commentators if I'm in the car.
Cinema
I haven't been to the cinemas for a while since I was travelling in Japan but just before that, I went to watch San Andreas which was a really interesting movie. At home I have also watched Dracula Untold, (RE WATCHED) Nightmare on Elm Street, Avengers Assemble, Scarface, Thor 2 and Freddy Vs Jason. All these films I watched with my family and my dad decided to watch these films apart from Scarface. I always watch films on the TV or on my iPad.
Online
How often do you access the internet?
Everyday
Where do you access the internet? At home, at college or school, or at work?
I would normally access it at home but sometimes outside when I am travelling somewhere far.
What are the main sites that you access?
I would always goes onto Twitter or YouTube.
What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
Sometimes I would go onto the internet to do homework, purchasing items but mainly for entertainment, hence why I use the internet when I'm bored
What different devices do you use to access the internet? What is your primary device for accessing the internet?
I would normally access the internet from my Mobile Phone or my laptop depending on where I am during the day.
What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
I would always be on Twitter, Instagram, WhatsApp or Facebook.
Well, I hardly read newspapers but if I ever did, it would always be the Metro. This is because I enjoy reading the back page which shows what happened in Football the previous night or so. This is the only page I read of a newspaper and sometimes I read the crime scene page because I like to know what is happening in and out of sports. I read the crime scene page because I like because aware of what else is happening around the world. However, everything else excluding these two I don't like reading simply because it's boring. With the metro newspaper you can always get it for free or if you're like me, you'll just read it on your mobile phones just due to the fact that it is smaller.
Magazine
Nowadays, I don't buy magazines but when I was younger I use to buy a lot of football magazines which I still have but never read them.
Television
Every week, I would watch television for at least 15 hours a week. I would usually watch it before school while getting ready and straight after school for about an hour or two. Then on on the weekends, I would watch TV around 4 in the evening until I go to sleep. I enjoy watching the horror channels and all the Sky Sports channels because it always keeps me entertained, for example, with sky sports news it would always keep you updated with what is going on in football and I just simply enjoy watching movies that attempt to scare you. Most of the time, my dad chooses what movie we watch. Occasionally, I watch a lot of programmes on BBC so if I ever missed MOTD or EastEnders I would go to BBC iPlayer (TV Catchup) and watch it on my iPad.
Radio
I never listen to the radio but if I do, it would be to listen to the news or listen to the football commentators if I'm in the car.
Cinema
I haven't been to the cinemas for a while since I was travelling in Japan but just before that, I went to watch San Andreas which was a really interesting movie. At home I have also watched Dracula Untold, (RE WATCHED) Nightmare on Elm Street, Avengers Assemble, Scarface, Thor 2 and Freddy Vs Jason. All these films I watched with my family and my dad decided to watch these films apart from Scarface. I always watch films on the TV or on my iPad.
Online
How often do you access the internet?
Everyday
Where do you access the internet? At home, at college or school, or at work?
I would normally access it at home but sometimes outside when I am travelling somewhere far.
What are the main sites that you access?
I would always goes onto Twitter or YouTube.
What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
Sometimes I would go onto the internet to do homework, purchasing items but mainly for entertainment, hence why I use the internet when I'm bored
What different devices do you use to access the internet? What is your primary device for accessing the internet?
I would normally access the internet from my Mobile Phone or my laptop depending on where I am during the day.
What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
I would always be on Twitter, Instagram, WhatsApp or Facebook.
Thursday 10 September 2015
Introduction
My Name is Mandev Seahra. I chose media studies because I enjoy being creative and this subject will allow me to do so since one of our assignments will be something to do with making a short film. Also, I chose this subject because it can give me a wider choice of degrees, e.g. multimedia technology which is about creating games, websites etc. Media is important to me and to the whole world because this is what the world is all about now. We watch films, read newspapers, go on social media, go onto our phones and much more. So I like to think that Media itself makes time pass quicker for everyone. In this subject, I would like to get a good understanding of what Media is all about since I didn't choose this subject as a GCSE. I did photography instead and got an A. The main type of media I use is reading the daily mail online and look at what's new in the 'Technology' Industry and I'm usually on my mobile phone. The other A Levels I am currently doing, alongside Media, are Computer Science and Maths.
mediamacguffin12.blogspot.co.uk/
mediamacguffin12.blogspot.co.uk/
Subscribe to:
Posts (Atom)