Sunday, 11 October 2015

Institution: CoolBrands research

The five brands that I have picked from the CoolBrands list are the following: 

  • Apple
  • Nike
  • Aston Martin
  • YouTube
  • Netflix
Apple
1) What I like about Apple is that they introduce something new at least every 6 months which makes it quite fascinating as they are a big brand and many people would buy their new products because of how big it is.

2) Apple is a technology company which are based in California and was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in 1976. There most common product is, of course, iPhone which is produced roughly every 6 months. Apple associate in self - importance as they want to have the better products out of all their rivals, e.g. Samsung.

3) This brand made the list because this is one of the largest companies in the world and having an Apple gadget is what everyone has to have as it fits under the 'cool' category.

Nike
1) I chose this brand because Nike is associated with sports and I like playing different types of sports and also, I own quite a lot of different Nike items which is why I chose them.

2) Nike is an American company which sell products such as trainers and sports equipment etc. They are based in Oregon and is found by Bill Bowerman and Phil Knight in 1971. they also are sponsered with high profile athletes, e.g. Footballers. Personally, I think that Nike can be classified in the group of Art. This is because every single product they make would always have a different sort of pattern on it; Whether it is a t-shirt or trainers.

3) This brand made the list because everyone wears Nike, especially the younger audience do and it is also worn worldwide.

Aston Martin
1) I like Aston Martin because I find that the quality of their cars are always excellent, especially the interior because its always leather and luxurious.

2) Aston Martin is a British manufacturer of luxury sports cars and grand tourers. It was founded by Lionel Martin and Robert Bamford in 1913. It was associated with touring and also introduced in every single James Bond film (DB5 Model). This brand is associated with Rich because all of the Aston Martin cars and super expensive and need to be extremely rich if you want to casually drive one of these vehicles on the road.

3) This brand also made the list as it is one of the best British Brands ever and one of the most longest brands; it always meets the customers standards too.

YouTube
1) I like YouTube and chose it because it always keeps me entertained when ever I have nothing to do.

2) YouTube is a video sharing website which is based in California and was founded by Steve Chen, Chad Hurley and Jawed Karim in 2005. This website allows anyone all over the world to upload their own content onto YouTube for everyone's entertainment. It started to grow even more in 2011/2012, where more and more people started to upload more contents or video games and even vlogging. People who upload the videos would most likely want to have successful careers in YouTube as they would want to become famous and make a lot of money out it.

3) This is one of the coolest brands in Britain because there are loads of different British YouTubers which everyone in Britain watches.

Netflix
1) I chose Netflix because it is one of the newest brand which is coming up in the market due to all the things it streams online and I am a big fan of Netflix as I stream it everyday.

2) Netflix is a on demand internet steaming media which is available to viewers in many different parts of the world. It was found in 1997 which is also based in California. They stream all different genres of movies and even TV shows.

3) This is one of the coolest brands in Britain because mostly everyone in Britain watches it as it has that one month free trial and it is also relatively cheap.

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