Institution: Brand values

Puma
Puma is a well known brand which is located and sponsored by many different companies and sponsorship around the world. It's known as a childhood brand because as a kid, you would like to wear sports clothes because that's what people are mainly into back then. However, this brand could also be for the elite people because this is a typical brand that footballers or any type of sports athletes may wear because the team they're playing for could be sponsored by Puma and it could also link to another line of appeal being art because of the patterns they use.

Puma is a brand which is more based on appearance.

Quality

Coca Cola
Coca Cola is one of the most populist brands in the whole world, as mainly every country would sell coca cola. Personally, I think that this brand is linked to many different lines of appeals but the main one would have to be Happy Families because coca cola is normally served when everyone gets together for a celebration or even when it is a normal, casual day. It is also known as self importance and pride because over the past decades, coca cola have rivals such as Pepsi and their aim is to be better than Pepsi and are yet remaining as the best since they have been introducing different flavors to their brand value.

The Coca Cola brand is always about the quality.

Sugar

Levi's
Levi's is a brand that makes jeans trousers and also denim jackets. They are very popular as they are one of the first brands which made these types of cloth wears and their main priority has always been about Beautiful women. This brand is all about giving 'looks' to people as the dress sense that Levi's give is mostly formal casual. Another line of appeal is that it's for the rich, luxurious lifestyle; if you wanted to get a pair of Levi's jeans, they would cost roughly £70 and the denim jackets would occasionally cost more than their best selling product (jeans).

This Brand is all about quality on their items.

Tidy

Nike
Nike is another brand that is known for their sports wear, which is similar to Puma but there is more to it. Firstly, the brand is all about successful careers. Most people who intend to buy clothes from Nike are people who are from the working class and it is a sign of motivation for them. One of the reasons why I think that this is motivation is because Nike products can be fairly expensive at times. Therefore, these people who come from a poorer background would need to motivate themselves somehow in order to buy these items or even grow out of them because this brand is more about childhood.

This brand is all about motivation.

Desire

SONY
Sony is a well known Japanese brand which is more of a childhood brand. In everyone's childhood, everyone would always play on their PlayStation and some people still do till this date. Therefore, I think that this type of brand plays a big part in someones childhood as it would keep them entertained and allow time to fly by. Also, it is for comedy and humour because sometimes when playing a game, it could go wrong and it would be a great laugh, especially if anyone was playing a game with their friends.

A brand which is all about keeping everyone entertained.

Addiction